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lørdag 13. august 2016

Musicians: 6 Tips to Rapidly Grow Your Instagram Following

This article is from the Sonicbids Blog, and it was written by Lauren Gill. Lauren Gill is the founder and chief power specialist at Power Publicity, a marketing, branding, and public relations firm that empowers entertainment, nonprofit, and lifestyle brands. She has executed several successful marketing and PR campaigns for major and indie recording artists. You can follow her on Twitter @IamLaurenGill and @_powerpublicity.

With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.

1. Tell your story
Think of your Instagram feed as your personal online magazine. Use your photos and videos to visually tell your story. Pick main content themes that show who you are as an artist, and build a consistent feed. Some example of content themes are performing, recording, your musical interests, fashion/style, and religion/spirituality.

2. Decide on the overall look of your photos
When someone visits your profile, your first nine photos should have a consistent look. Decide if you want your Instagram feed to feature photos with an array of bold, eye-catching colors or if you want your photos to have a more minimalist, monochromatic look. You also need decide to whether you want your photos to have cool undertones or warm undertones.

Use a photo-editing app like VSCOCam to edit your photos to match your theme.

3. Post consistently
Along with having a consistent theme, you also need to be consistent in your posting. Consistency is key in building your followers over time. Sporadic posting could actually cause you to lose followers.

Post to your page one to three times a day to build your following. Create some of your posts and schedule them ahead of time with apps such as Hootsuite and Later to stay on top of your social game.

4. Use the right hashtags
Think of hashtags that both represent your brand and what your fans are searching for on Instagram. Use an analytics tool such as Iconosquare to see which hashtags are popular among your fans. Switch out your hashtags every few months to keep them fresh and correlate with your fans’ interests.

[Musicians: 7 Best Practices for Instagram Hashtags You Need to Know]

5. Spark engagement
You have to give in order to receive likes and comments on your Instagram content. Ask your followers questions, and post call-to-action photos to engage them. Like other peeple’s photos, and leave genuine comments on their content. Commit to engaging with a specific number of people per week to grow your following.

6. Post at the right times
In order to receive the most engagement, you must post your content at the right times. Post your content morning, afternoon, and evening to reach your fans in different time zones. Use Iconosquare to analyze when your followers are online. Study your followers’ behavior for at least a month and make adjustments to your posting times based on your findings.

Read the original article here.

onsdag 15. juni 2016

10 Reasons Musicians Fail On Social Media

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog. Joy Ike is a full-time singer/songwriter based out of Philadelphia, PA. She is also the founder and primary writer for Grassrootsy, one of the most-read music business blogs on the internet. She believes the greatest tragedy in the world is having a talent and keeping it to yourself.

Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.

But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.

[How to Get More Fans Through Social Media]

1. You don’t post enough

The average artist just doesn’t post enough. Yeah sure, it can be hard to generate activity on your Facebook page when you have a Facebook profile that naturally gets more traffic.

And Twitter seems to have taken a backseat ever since Instagram came onto the scene. So why bother?

[25 ways to get more fans for your band using Instagram]

Well, whether you believe it or not, regularly posting (even when it feels like it’s falling on deaf ears) does make a difference. It keeps people interested in what you’re doing. It gives people a place to go to find out more. It reminds them that they can go directly to the source (you) for information instead of roaming the interwebs trying to figure out where you’re playing and what time you go on.

2. You post too often

And then there’s the band that over-posts. You share the same event three times in 3 days. You post different stuff every hour on the hour. You share the same thing on your Facebook Page, Facebook profile, Twitter, and Instagram all in the same way without taking time to make your content uniquely appropriate for each platform.

If this is you, STOP! You’re trying too hard and people are starting to tune you out. Some are even unfriending you because you’re blowing up their feed.

3. You post content at the wrong times

Posting at the wrong time is the average musician’s biggest social media mistake. If you really want fans to donate to your Kickstarter, posting about it on a Saturday evening when they’re out to dinner with friends just won’t work.

Check out this Infographic for tips on when you should post what type of content. It doesn’t include Instagram, but you’ll get the point.

4. You think your Social Media accounts are for advertising

Your social media accounts do not exist for the sole purpose of advertising. In fact, they exist for the sake of connecting with your audience.

Forget about what makes your fans like your music. More importantly, what makes them like you?

Sharing content is (strangely enough) like being in a relationship. When your fans like you they are more likely to come to your shows, share you with their friends, and support the things you’re doing – which happens to include the stuff you’re advertising.

5. You talk about yourself or your band too much

Talk about your fans. Talk about your awesome house concert hosts. Rave about the venue. Talk about some awesome new band you discovered (can’t be yours)!

There’s so much to share on social media. And the truth is, when you share about others it doesn’t detract from your own stuff. It may feel like it does, but it doesn’t. Think of it as an exercise in selflessness.

6. Your photos suck!

If you’re on Instagram, you owe it to your fans to care just a little bit about the content you post.

Gone are the days of fuzzy photos and poorly lit faces. It’s not hard to grab a good shot if you have a phone made in this decade, some good lighting (open your blinds) and something worth shooting.

Give your photos a little more consideration before you post them. You’ll see photo likes go up, and more fan engagement.

7. You forgot to edit

Sucky captions can totally destroy fan engagement. If your post is too long, most people won’t stick it out to the end. It’s why Twitter’s 140 character thing is so popular. If your comment is an inside joke that only .01% of the population understands, that will also hurt you.

Spell check. Grammar check. Find ways to make your post straight, digestible, and to the point. There are always exceptions to the rule, but simple posts get more traffic.

8. You’re not tagging

Tagging other people makes your information travel further. If you’re promoting a show and you’re not tagging other bands on the bill, the venue, or the event sponsors (if they exist), you’re losing out on bigger exposure.

Each tag increases the likelihood of having your content shared, re-tweeted, and seen by a bigger audience. A venue you’re playing might not tweet about your show, but they will retweet what you’ve posted. Funny how that works.

9. You’re not hashtagging

Hashtagging is almost as important as tagging. It’s a great way to share your content with people who never would have found it otherwise. It increases the exposure of your content and helps you think creatively about who might be most interested in reading what you’ve shared. Check out this post for some helpful and thorough tips on hashtagging: Hashtags 101: How to Use Them & Why They Matter

10. You think it’s time consuming

You put in what you get out. Sometimes creating content can take 1 or 2 minutes. Sometimes it can take 15-20.

Doesn’t really matter as long as you do it. Some weeks you won’t have much to share. Other weeks you’ll have a lot going on. But, like I said, you put in what you get out.

Good luck!

Read the original article here.

onsdag 25. mai 2016

The New Artist Model Approach to Musician Websites

Dave Kusek is running his own website "New Artist Model" which he describes like this: "The New Artist Model provides the most effective online music business school available for independent musicians, performers, recording artists, producers, managers and songwriters." - Here is an article he has written for Bandxoogle (another website for music artists):

Your website is arguably the most important piece of your online presence - it’s the glue that holds everything together. But it can be so much more than just the place you sell your music.

Your website can be a powerful funnel that drives your fans towards more engagement and helps them up the ladder towards superfans. It’s the place where you can convert people from casual fans to paying customers. And it’s the place where you can start more direct conversations with your fans as you grow your email list.

I don’t want you to think of your website as a just static page. Instead, think of it as a part of a big funnel - a tool to move your fans towards deeper engagement.

Hit the Big Three

The first step to really make your website an effective funnel is to make sure you’re hitting the big three. In other words, your website needs to specifically address three different types of fans and give them the content they’re looking for. (You also need to have content specifically for press, but we’ll talk about that in the free online workshop)

1. Potential Fans

Number one is potential fans. These are people who have just discovered your music. Maybe they got a recommendation from a friend, they saw you open for another band they like, or they heard your music on the radio. Either way, they’re looking for more information and they’re looking to solidify their opinion about you - and that means you need to make a good first impression.

First and foremost, you want to make sure you’re website looks visually pleasing - that means not cluttered, easy to navigate, and a cohesive look and feel with consistent photos, colors, and fonts. Potential fans aren’t invested in you or your music, so if they can’t find what they’re looking for quickly, they’re gone.

These people are mostly looking to hear more of your music, so make sure you make it easy for them. Include a music player with full versions of a few of your best songs at the very least. Make sure this player is above the fold when people hit your site - like we said before, the less searching they have to do, the better.

2. Current Fans

The next group of people you need to cater for are your current fans. These people make up the vast majority of your fanbase. There’s definitely a spectrum of dedication among your fans, but for the most part, they’re looking to get to know you a little better and to buy things when they visit your website.

For these guys, make sure you have a well-crafted bio. Try to tie in your personality - like it’s coming from you - so they feel like they’re getting to know you on a more personal level. A blog is also a great way to keep your fans up to date on what you’re up to. Try sharing the behind the scenes work that goes into your music, photos from the road, or info on your gear.

You also want to make sure your store and tour info is set up, easy to navigate, and up to date. These fans are much more invested in your music and they want to buy your album, merch, and tickets to your next show. It’s best to have your store and tour info built right into your website so they don’t have to click all over the web to get it.

Like we said earlier, there is a spectrum of buyers here, so try to have a few different price points available. Have digital downloads and physical CDs, lower-end stickers and T-shirts.

3. Superfans

And the last group you need to think about when creating your website are your superfans. You won’t have a lot of superfans, but they will probably make up a big portion of the buying power of your fanbase, so it’s really important to give them what they want.

For the most part, superfans are looking for a more personal connection with you and your music and exclusives. Your blog is a great place to give them the insider content they want. In addition to your update posts, try to get a little more personal. Tell them the stories behind certain songs or what the lyrics mean to you. Another option is to have a member-only login-restricted area of your website where you post this kind of content just for superfans. Charge for this or keep it free, the point is to just give it some exclusivity.

If you can, try to offer limited runs, meet and greet packages, and exclusive sets on your store for your super fans. Maybe create a batch of 100 limited alternate design or alternate color T-shirts, or special bundles for your new album.

Make Your Website Part of Your Funnel

Alright, now that we have your content figured out, let’s quickly go through each step of your website funnel so you can see how fans travel through your site’s content and move up the ladder towards superfans.

Social is at the top. This is where you gather your community around your music and start linking them to your website. Think of your social interactions the start of a conversation - you start the relationship, you get them interested, and you link to your website or your blog to find out more.

Next is your blog. This is where fans can get to know you a little better. Post behind the scenes info and let them into your world. Your blog should be the most dynamic element of your website - you should update it on a regular basis to give your fans a reason to keep coming back. After all, the more they visit your site, the more they’re exposed to your offers, and the greater the chance they’ll make a purchase.

Next you have your email collection. A great approach is to give your fans some incentives for signing up. Up front, you can offer them a few free songs in exchange for their email address, but you also need to think about what you’re going to give them after they’re on your list.

Your email should really be the place you give your fans even more exclusive content. (After all, why part with their email when they could get the same info on social media? Try offering early access - to new music, new merch, and new videos - exclusive discounts, and more personal, deep, and funny stories behind your music.

[9 ways to build your mailing list (and sell more music online)]

And finally we have your store. A paying fan is one of your biggest assets as a musician, after all, you have to make a living! All the previous levels of the funnel will drive fans here - the point when they’re comfortable enough and invested in your career enough that they’re willing to give you money.

Read the original article here.


søndag 24. april 2016

Five Steps To Creating An Effective Music Marketing Plan

This guest post was written by Jon Ostrow for BandZoogle. Jon is the Director of Sales at Bandsintown, Founder of MicControl, lover of all things music. I think he has some very interesting points! Read on!

"Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

So what is marketing?

Marketing is a way of generating fans and awareness for your music. This can be done through a variety of different tactics such as content creation / curation, offering unique experiences, developing a sense of community, and yes even paying to reach fans (new and old).

But marketing needs to have a purpose. Marketing your music is not simply just posting music online, liking statuses on Facebook, and retweeting people on Twitter.

How to successfully promote your music

The first step in effective marketing is creating a marketing plan for your music. This is a comprehensive understanding of your audience, the marketplace, and a plan to accomplish whatever goals you’ve set for yourself.

So before we move any further, ask yourself:

• Why do you need to create a marketing plan? And what exactly do you want to accomplish?

• Are you just getting started with an online presence and need to reach new fans?

• Are you ready to head out on tour and need to sell tickets?

• Are you already on tour and looking to sell more merch?

• Do you want to double the size of your mailing list?

• Are you putting out a new album and need to re-engage fans to generate awareness about your new project?

All of these, and many more, are valid reasons to get started with your marketing efforts. So let’s dive into the 5 steps to creating an effective music marketing plan:

STEP 1: Define the audience for your music

Read this next statement carefully, and read it twice.

Knowing your fans is the key to success.

With this understanding, you’ll be able to identify where your fans exist and engage online (note: everyone is on Facebook, but not everyone uses Facebook to engage as a fan). You’ll also know how to effectively communicate with your fans, and most importantly, you’ll know how to offer value to your fans to keep them happy and coming back for more.

You should ask yourself some questions to develop a clear picture of your ‘ideal fan’. The fan who is engaging, who can become a word-of-mouth-spreading super fan, who will buy your albums, merch, and tickets. There are two steps to take with the following questions:

Go through and answer the questions using your existing (gut) instinct.

Go out and do some research, and validate or change the responses below until you know for sure who your fans are.

• How old is your fan?

• What gender is your fan?

• Where is your fan located?

• What kind of personality does your fan have?

• Is your fan an intellectual?

• Is your fan a partier?

• What excites your fan besides music?

• What is your fan willing to pay for?

• Who is your fan’s favorite band (besides you of course)?

• What is your fan’s favorite social network?

• What is your fan passionate about?

There are far more questions you can be asking yourself here to get to know your ideal fan. Don’t get to a point of analysis paralysis, just think through all the different aspects of what can make your fan unique until you feel you have a strong grasp on the bigger picture.

STEP 2: Analyze the market

Once you understand who your fans are, you also need to understand the market. You need to understand what’s happening in your local community as well as within your genre globally. Having this understanding will help you to establish where you fit in and what unique value you can offer to your fans.

Again, you’ll want to go out and so some research and get an idea of the following:

Which musicians are seeing the most success locally / globally within your genre?

What are these successful musicians doing that is working most effectively to build and engage a fan base?

What are those who are failing doing wrong?

How likely is the market to buy your album?

Is any unique offering being successfully bundled with albums to drive stronger sales?

What sort of content seems to be resonating most effectively… Photos? Videos? Blogs? Remixes? Covers?

Are artists within your genre touring successfully locally / globally?

Again, there are certainly other questions you can be asking yourself here, but this should set you on the right path to understanding your market.

STEP 3: Establish goals

As I stated earlier in the article, marketing has to have a purpose. At this point you should have established why you need to be marketing your music, but now it’s time to set goals around that purpose.

For example, let’s say you’re marketing a new album. Ok, great. But what’s the goal here?

Is it to sell more albums? Sure, but how many more albums? And how long do you want to give yourself to achieve this goal?

Every goal should be actionable, measurable and timed. This way you’re not just aimlessly ‘marketing’ without a true understanding of how successful you are.

Setting these goals is certainly easier if you’ve done this before. In the example above, let’s say you released an album two years ago, you can use this as a baseline of how many albums sold last time around and how long it took, so you can set reasonable goals for this new effort.

If you’ve never done this before, that’s ok too. Everyone starts at zero. Simply refer to your market research and base your goals off of what’s been done by others similar to your experience level.

STEP 4: Develop an action plan

With your actionable, measureable, timed goals in place, it’s now time to create a plan to achieve these goals. There are several components to include in your action plan, including:

• PR

• Advertising

• Content creation / curation

• Touring

• Social Media / Community Management

• Networking

• Etc. (whatever you need to achieve your goals)

Map out how you’re going to approach each of these on a monthly basis. But word to the wise, only map out a calendar one quarter at a time so you don’t spend time on a plan for 6 months from now when things can change very quickly.

10 Essential Online Music Marketing Tools

Easiest way to do this is to set up a spreadsheet with the overall components listed down the left hand side (i.e. PR, Advertising, Networking, etc.) and the monthly breakdown of the quarter across the top (i.e. January, February, March).

This will help you to see a full picture of say, all of your planned PR efforts, or how you plan to create and release content across the next few months. This clarity can help to remove some of the stress and make each aspect of this roadmap easier to conquer.

And remember, everything you do here should have some sort of a performance indicator (often called KPIs) so that the effectiveness, or lack thereof, can be measured properly.

Here are some KPIs to consider, again using the ‘album sales’ goal as the example:

How many album sales were generated through clicks from your mailing list this week? How does that compare to the week previous?

How many mailing list sign ups did your social content generate this week? How does that compare to the week previous?

Which sources to your website are leading to the most store clicks on your?

Again, the list can go on and on. Always consider what your goal is and focus your KPI on an action that directly reflects your goal.

At the end of each quarter (and really each week), you should review your efforts against your goals, and make changes as necessary – stop or change how you’re doing things that are not moving the needle, and do more of the things you’re doing that are.

STEP 5: Create a budget

Taking a career seriously in music is no different than trying to set up a new business in any other industry. It takes time and money to see growth.

At this point, you should have an action plan created for the next few months. But before you set this in stone, you should go through each action item, and determine the cost both in terms of time and money.

Make sure that the action plan is realistic, otherwise you’ll quickly find yourself off the rails and unable to achieve your goals.

To help with creating your marketing budget, check out:
How to Create a Music Marketing Budget in 4 Simple Steps

Time to dive in!

It may seem like a lot of work, but the efforts you put up front to creating a realistic, actionable and measurable marketing plan for your music will save you huge amounts of time, money, and stress later on.

Read the original article here.

torsdag 7. april 2016

The Music Industry Won’t Always Be Like This

I have to share this short text because I think it's important and very well said. It's written by Jon Hockley for Music Think Tank:

"No one is listening to you at showcases. People prefer your memes to your songs on social media. People don’t understand your solo sections.

Any of these relate to you?
If they do you may be having doubts about your abilities? Maybe you don’t think your music is good enough? Maybe you just want to jack the whole thing in.

The thing is, maybe there is nothing wrong with your music or your solos or your style.  It could be just be a simple case of ‘right place wrong time’. Perhaps your music is great but no one is ready for it? Maybe the few people that matter are listening to you at showcases. Maybe your memes are preferred to your music because you do all your posting in the morning when no one has the time to listen to music.

I want to change your perspective on common problems so that you don’t let your art suffer. I want you to shift the blame from your music to that of your environment. I want you to see that your music does have value.

Some of these problems are easy to solve such as changing the time you post online to when people have more time to listen. Changing the clubs your perform at to find people that prefer your style or just not trying to please everyone. Even changing the genre tag on your profile from electronic to alternative can have a big impact on who listens to you.

So you see by changing your environment, changing the way people see you will alter their experience with your music. It’s never totally about your skills so remember this before you reach for the erase button: Just because your music ins’t popular doesn’t mean it’s wrong. Change the frame, not the picture."

Read the original article here.

tirsdag 5. april 2016

Stop Trying to Do Everything, DIY Musicians! You're Actually Hurting Your Chances of Success

This helpful article was written by Dave Kusek for the Sonicbids blog. Dave Kusek is the founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters.

"Pretty much every indie musician I’ve talked to has two big problems: there’s just too much to do, and despite putting a lot of time and effort into their career, they feel stagnant, like they’re not making any progress.

In this article, we’re going to solve these two problems with one stone. If you want to go further, I have a time management and productivity ebook as well as a goal-setting ebook that you can download for free to keep the momentum going in your music career.

The problem with doing all the things

For sure, you have a lot of responsibilities as an indie artist, and a lot of those tasks are important. But what if I told you that you were wasting a lot of time and effort doing things that may not have as big an effect on the growth of your career as you thought?

Let me explain. The DIY revolution has pushed the mindset that you need to do everything on a lot of musicians. The music market is so crowded that we feel like we have to be on every single social media platform out there if we want to be successful. On top of that, revenue streams are diminishing and fragmenting so we feel like we need to be drawing from all the revenue streams to actually make money.

But here’s the flaw: if you’re trying to split your limited time between everything, you probably don’t have the time to dedicate to each to do them really well. And as a result, you’re taking a lot of small steps in different directions instead of focusing your efforts on a few things and taking your steps all in the same direction.

Let’s take a look at an example. If you’re using Facebook, Twitter, YouTube, Snapchat, Instagram, Tumblr, and SoundCloud to promote your music and connect with your fans, can you realistically fully understand and master each platform? Will you know the best times to post, the best ways to engage, and the best ways to link, all the while pushing out unique content and actively engaging with fans on all platforms? Probably not. All social media platforms are different and all of them require a unique approach if you want to be truly successful.

It’s the same for revenue streams. If you really want to be successful licensing your music, you can’t treat it like a passive income stream – just putting your music out on licensing sites probably won’t get you very far. You need to be actively improving your songs, co-writing, networking in the licensing industry, sending personal emails, and doing research to find the productions your music would fit best.

It’s the same with everything else you might do in music – gigging, recording, releasing music, YouTube cover videos, and merch. If you try to do everything, you simply can’t give everything enough attention to make your endeavors really successful. In short, you’ll be doing a lot of things halfway, never actually putting in enough effort to reach your goals. You’ll be doing a lot of things, but not getting anywhere with any of them.

The focused approach

FSo how do you get past this perpetual overwhelmed feeling and also start seeing real, meaningful progress in your music career? It may seem counterintuitive, but the key is to do less, but better. If you really want to be successful, it’s not about doing a million different things and hoping it will work out. It’s about knowing where you want to go and taking calculated steps to get there. And saying no to everything else.

So how do you simplify? The first step is to really understand your goals in music. What is the one thing you really want to accomplish with your music? For sure, you can expand your efforts and start taking on more things as your career grows, but for now, try to find your one thing.

If you really want to spend most of the year gigging and touring, why waste your time trying to get licensing placements for your songs? Instead, focus on making connections in the live industry, developing your setlist, improving the way you set up your merch table, and promoting your shows. Maybe you could start doing streamed concerts or house concerts and develop some really cool merch. All these tasks really compliment touring and gigging, so the steps you take will lead towards a common goal.

The next step is to look at all the little tasks you’re doing every day and start cutting things out. What tasks aren’t taking you closer to your goals?

Is posting YouTube covers actually going to help you reach your goals in music, or are you just doing it because it’s popular and some industry expert told you it was a good strategy to get more fans? Despite what you may hear, doing YouTube successfully is a huge undertaking that goes way beyond just posting videos. But if you want to become known as a cover musician, or if you want to use YouTube channel monetization or micro sync licensing into a main revenue stream, it can be a worthwhile undertaking.

If you want to take it a step further, you can download this free time management and productivity ebook and goal setting ebook and start really power-driving through your to do list."

Read the original article here.

søndag 3. april 2016

The ten most important tools for online music marketing

The best and most important tools for online music marketing is what we all want, right? Joy Ike is a full-time singer/songwriter based out of Philadelphia, PA. She is also the founder and primary writer for Grassrootsy, one of the most-read music business blogs on the internet. She believes the greatest tragedy in the world is having a talent and keeping it to yourself. - Below is her list of the ten most important tools for online music marketing:

"I don’t doubt that you’ve probably heard of every single item on this list. But it’s easy to forget just how many (often free) resources are at your disposal and the ways in which they can help you market your music. So consider this a reminder. In this post, I’ll share why each online tool is helpful and some ways to use them well.

1. Mailing list

For the average artist, the mailing list is that thing you put in the back of the room on your semi-professional-looking merch table. You don’t encourage people to sign up and your average fan doesn’t even know you have one. What’s worse is that you rarely use it and you probably send out one newsletter update every four months #majorfail

BUT your mailing list is the single most important marketing tool you have at your disposal. Social media (we’ll talk more about that later), is great and all, but no one can keep track of everything in their feeds. And platforms (like Facebook) are making it increasingly harder to get your information across if you’re not paying for advertising.

Your newsletter is free advertising and allows you to target meaningful information to a group of people who are already die-hard fans!  Use it...and please send out at least 1 newsletter per month. Never underestimate the fact that you can reach your biggest fans with a click of a Send button.

2. Website

Facebook is not a website. Bandcamp is not a website. In fact, your ugly, unmanageable, hard to navigate website is not a website. There, I said it! Artists underestimate the power of websites just as much as they do their newsletters. Fans want a one-stop-shop where they can listen to your music, watch videos, learn about upcoming shows, and find out more about you. The easier it is to find you, the easier it is to follow you.

Furthermore, venues are more biased towards artists who represent themselves well by having a professional looking online presence. Do yourself a favor and create something with Bandzoogle. Their designs are simple, clean, and easy to use.

Bandzoogle websites have built-in mailing lists and the tools you need to step it up. Sign up free now!​

3. Indie on the Move

Indie on the Move is an absolute must-have for the traveling artists. Cutting through Indianapolis on tour and need to find a coffeehouse within 30 miles that hosts live music on weeknights? IOTM will be your best-friend.

They have the most extensive database of venues all across the United States. They allow you to search by city or within a mile radius of a zip code. Venue listings also include comments and reviews by musicians who have already played that venue. They’ll tell you how management was, if the payout was decent, and if the room fit their style, among other things. IOTM is invaluable.

4. Facebook

Every artist should use Facebook. And most do...sort of. The thing is, Facebook will work for you if you let it. But it’s not as effective as the average artist wants it to be. The thing is, half-spirited posts, status updates at the wrong time of day, lengthy posts that no one will get through, over-posting, and inviting people in Pennsylvania to your show in LA are only just a handful of the ridiculous mistakes that musicians make every single day. Do yourself a favor and read up on some Facebook best practices.

5. Twitter

With the advent of Instagram, artists don’t always see the value in Twitter. After all, Instagram is kind of like Twitter with the added bonus of pictures. But Twitter appeals to an older generation and you can still find more business using it over Instagram.

The key to taking advantage of Twitter is tagging...and again, it will only work as much as you let it. Make sure you not only tag fellow musicians and venues when you’re talking about a show, but use hashtag keywords that specifically apply to your event and the city you’re in.

6. Instagram

Instagram will be your best friend...especially if your music appeals to a younger audience. In fact, you might start using it more than any other social media platform. People love photos, plain and simple. But they don’t like ads.

Take it slow with posting show posters, and things that look too polished. Find ways to be creative with your show promo while still capturing the essence of the organic nature of Instagram. Here are two great examples of how to remind your fans about a show on Instagram without saying "hey, come to my show" for the one-hundreth time: Example 1. Example 2.

Also remember, the beauty of Instagram is that you have the opportunity of sharing everyday things with your fans - what you ate, clips from new songs you’re working on, and the bite your dog took out of your lyric notebook.

7. YouTube

YouTube is in fact a marketing tool. Think of it as your audio/visual business card. It gives people a 3-dimensional idea of who you are. Upload videos often and share them even more often. Check out this post for another great way to use your YouTube account. 8 Effective Strategies to Sell Your Music Online

8. Bandcamp

Besides being a use-friendly platform for musicians to share music, sell music, offer free download codes, and create audio widgets for your website; Bandcamp is ever-evolving and finding ways to help artists maintain more control over how they share their content. They also do a great job curating and promoting music on the platform to encourage customers to discover new music.

9. SoundCloud

SoundCloud is the Industry standard. It’s where fans and fan-makers alike go to find and listen to new music. SoundCloud offers a different experience than any other resource by letting fans comment on songs and share thoughts such as a favorite verse, other songs that they think of when they hear yours, or opinions about specific instruments on the track...etc. With the exchange of ideas and opinions, SoundCloud could be considered one of the very first music crowdsourcing platforms.

10. NoiseTrade

NoiseTrade is all about exposure and offers a pretty simple strategy. 1. Upload your song. 2. Offer it as a free download in exchange for downloader’s email address. 3. Build your fanbase. Musicians love it because, just like SoundCloud, it allows you to control the spreading of your music while also helping you build your newsletter.

Now that you know which tools you're going to use, be sure to create a music marketing plan to put them into action: 5 Steps to Creating an Effective Music Marketing Plan."

Read the original article here.

torsdag 28. januar 2016

YouTube SEO Optimization Tips That Work Like Magic

Brandon Gaille is one of the top business bloggers in the world, and below he explains how you can optimize your YouTube video's metadata in order to get the best possible score on search engines on the web:

"Before I amaze you with my YouTube SEO tips, let me share a stat with you that will make your eyes open even wider.

YouTube is the world’s second largest search engine, and it has the least competition for eyeballs across all social platforms. To put this in contrast, here is the number of pages competing for the term “search engine marketing” on Google and YouTube.

Guess which one is easier to get a first page ranking on?

You guessed it. YouTube.

You may ask… Why aren’t more people creating videos to go after YouTube rankings? It’s a combination of a fear of looking bad on video, the unwillingness to spend a day figuring out how to create a decent video, and wanting to hide in anonymity through a web page.

What most people do not realize is that you can remain anonymous behind a slideshow or screencast, and it takes half the time to create a video as it does a blog post.

You probably already knew that, though.

So… let’s move on and begin revealing the 17 secrets to mastering YouTube SEO.

#1 Target Keyword Phrases With Over 300 Monthly Searches

When you are doing your keyword research try to aim for words that have a minimum of 300 monthly searches. Although YouTube is the second largest search engine, it pales in comparison to Google. Going after lesser searched long tailed phrases is usually a waste of time and resources.

#2 Use The Keyword Phrase Directly In The File Name

When saving the file name for your video, be sure to include the keywords separated by hyphens. This file name is read by YouTube’s algorithm, and it can increase your chances of ranking higher.

If you were trying to show up for the keyword phrase “Best SEO Techniques,” then these are some good and bad examples of file names.

Bad File Name - videotake5.mp4
Good File Name - bestseotechniques.mp4
Best File Name - Best-SEO-Techniques.mp4

#3 Know What Types Of Searches Google Automatically Uses Videos For

There are certain types of Google searches that will always pull up video results first. The two big ones are:

How to’s - “How to Surf”
Tutorials - ”Adobe Photoshop Tutorial for Beginners”
By creating videos with these keywords, you have a better chance of ranking on Google’s front page in addition to YouTube.

#4 Use Your Keyword Phrase in The Title Of Your Video

When it comes to your title, you absolutely must include the keyword. The best practice is to have the keyword phrase be at the very beginning of the title. Here are a couple of good examples:

Target Phrase = Video Marketing : “9 Video Marketing Techniques That Pull Crazy Views”
Target Phrase = Beginner SEO Tips : “7 Beginner SEO Tips to Increase Your Google Rankings”

#5 Add “Video” to Your Title To Come Up On the First Page of Google

Google’s algorithm consistently uses YouTube videos for the top results for keyword phrases that have “video” in them. Here is an example title to convey this strategy.

Title Without Video Keyword – “YouTube SEO Tutorial”
Title With Video Keyword – “YouTube SEO Tutorial Video“

By adding “video” to your titles, it can give you a consistent flow of Google traffic to all of your YouTube videos. I added “video” to my title about search engine marketing, and I have had the #2 ranking on Google for “search engine marketing video” for over three years.

#6 Create a Keyword Rich Description with Over 250 Words

Your video descriptions are just as important as your titles when it comes to YouTube SEO. It is vital to make your description at least 250 words long and include the keyword 2-4 times.

#7 Link to A Related Blog Post in the First 15 Words of the Description

Over 40% of people that watch the entire video will click on the link in the first part of the description. Here are three ways to double that number:

Create Targeted Content - A big mistake most people make is just sending them to their home page. If your video has Pinterest tips, then create a link to a list of Pinterest tools.
Use an Annotation Call to Action - Create a call to action annotation within the bottom part of the video that points to the link. For example you can write, “Click the url below to see my list of 9 Vital Pinterest Tools.”
Ask Them to Click - At the end of each video ask them to click on the link in the description to see the great related content in your blog post.

YouTube keeps track from the moment they start watching your video until they hit the back button. If viewers go to your blog post after they watch the video, then it increases the average time on video. This is another key factor in determining YouTube rankings.

If they stay on your video page longer than the competition, then you will outrank them.

#8 Deliver Value Fast To Increase Your Video’s Average View Time

If your content stinks, then it does not matter how well your video is optimized for YouTube SEO. Take your time to go one step further than the competition.

Start Strong – Tell the audience how they well benefit from watching the entire video in the first five seconds.
Deliver Value Fast – Get right into delivering the most valuable tip or piece of information within the first twenty seconds.
Eliminate Fluff – Focus on what the audience wants and needs, do not spend time discussing your opinions.

#9 Make Longer Videos To Do Better In The Rankings

Just like long form articles perform better, the same rule applies to videos on YouTube. Long videos retain viewers for a longer period of time, which increases the likelihood of then engaging, commenting, and liking that video. The majority of top ranked videos are ten to fifteen minutes long.

SocialBakers did a cross section study on the length of videos on YouTube. They found that videos that were over 10 minutes long are rarely uploaded to YouTube. Even though 1-2 minute videos had 18 times the number of uploads, the 10 minute plus videos had nearly the same amount of total views.

#10 Make Videos on Statistics to Increase Inbound Links

YouTube also weighs into account the total number of inbound links to videos within a specific channel. If one video has several quality websites linking to it, then it can boost the rankings of all the videos within your channel.

An easy way to get links is to create a video that covers key stats related to a hot topic in the news. Reporters will typically search for statistics using Google and YouTube. When they find a stat to use from your video, then they will link back to the YouTube video as the source.

#11 Create Awesome Thumbnails To Draw In A Wider Audience

The thumbnail is the image that is displayed to people before they click on your video. In essence, it is a mini banner to draw people in. Be sure to use the most colorful and vivid shot from your video to gain the biggest audience possible. Here are some key tips for YouTube thumbnails:

Make It Recognizable - Choose a thumbnail that looks sharp and stands out from the rest of the results.
Create Title Cards - Create a custom thumbnail that has an image paired with the title of the video.
Use 1280 x 780 pixels - You need a higher resolution image because the thumbnail will also be used for the preview image in the embeddable video.

#12 Use Long Tailed Keyword Variations in Your Tags

YouTube allows you to include tags to describe your video. This aids in the search process for viewers and lets YouTube know what your video is about. Put the most important keyword phrase first and use long tailed variations for the remaining tags.

For example….

Tag 1 = SEO
Tag 2 = SEO Tips
Tag 3 = SEO Techniques

#13 Use an Annotation Subscribe Button in Every Video

YouTube’s SEO algorithm also includes the amount of subscribers that you have, and how many you gain from each video. Here are a few effective ways to use an annotation subscribe button to increase your channel’s subscribers.

Midway, After Giving Great Value - At some point midway through the video, you will most likely have a piece of content that your audience really needs. This is a great spot to flash the “subscribe” annotation for about ten seconds.
Ask for the Subscribe at the End - In the last ten seconds of every video, ask them to “click the subscribe button to get more great videos like this one.” Place the button in a prominent location of the video for about 15 seconds.

#14 Create Custom Related Videos With Annotations 

All YouTube viewers are preconditioned to look at and click on the related videos that show up at the end of a video. A simple way to leverage this is to create thumbnail image annotations that link to your own videos.

Try and make it look as similar as possible to the default related videos that YouTube uses. Add an extra 20 seconds to each video that will show your custom related videos. This increases your video views and average time on video.

#15 Engage Your Audience to Increase Your Comments

Comments are another key factor in the YouTube SEO algorithm. Here are the best ways to increase the number of comments on each video.

Ask a Question at the End - Simply ask, “How did I do? Please give me some feedback in the comments.”
Offer to Answer Questions - Most people watching your video will think you are an expert on the topic. Offer to answer any questions they have in the comments section. You can take this a step further by offering a freebie to the person that asks the best question.
Respond to Comments With Questions - By asking your commentators questions, it can create a discussion that can lead to more comments and new clients.
Make a point to respond to all YouTube comments within a 24 hour period. This will keep the momentum going.

#16 Use Quora To Increase Your Video Views

Quora is a question and answer site that you can use to organically promote your video. Find the questions that your video can answer or enhance, and embed the video to be watched directly into your answer.

This will increase your total views and promote yourself as the expert at the same time.

#17 Embed Your Videos Into Your Most Visited Blog Posts

Before you create your next video, look at your analytics to identify the blog posts that get the most traffic. Identify a topic that you could cover in a video that will make your most visited blog post even better.

This will allow you to consistently create videos that add value to existing posts. In addition, each video placed on these highly trafficked posts will get new quality views every single day. YouTube will recognize this engagement and bump up the rest of the videos in that channel.

So there you have it… All seventeen YouTube SEO strategies that the pros use are now part of your YouTube arsenal. Make a plan right now to incorporate them into your video production process.

Thank you for taking the time to mentally download my YouTube SEO strategies. Please take a quick moment to share this knowledge filled post with your social contacts on Facebook, Twitter and Pinterest."

Read the original article: here

fredag 22. januar 2016

How to Use Instagram to Promote Your Music

Vivien Bui is a musician and writer, and she is sharing these thoughts on the Promolta Blog. Instagram has proved to be an important social channel also for music artists:

Instagram is a highly popular social media platform where users share brunch photos, travel destinations, and their cats. Although Instagram is not directly related to music production, the image sharing app is used by both fans and high profile musicians alike. The following tips are ways you can promote your band with an insta-account.

Make sure your image is relevant: If you want to publicize your newest single, don’t attach that to an Instagram picture of your breakfast. Rather, have the image showcase your album art or a picture of you recording the single in the studio. Better yet, post a short video of a snippet of the songs.

Make a hashtag: Nowadays, many extremely successful albums have a hashtag. You can even use Instagram to showcase some cool band merch. When Demi Lovato started her own skincare line, she created a hashtag for that too! Whether you’re on tour or recording a single, create a hashtag and use it. Fans will appreciate your efforts in trying to get content trending.

Use Instagram to promote your personal brand: Instagram is a great way to allow followers and fans into a snippet of your life. Record the finer things that you happen upon, things that showcase your tastes and personality, so that fans can feel as if they’re interacting with you rather than admiring from afar.

Instagram is an app used by millions of people as a personal social media account. It takes creativity to use Instagram in a way that pushes your brand and promotes your music. Take the next step with your marketing skills and use this list to guide you on your way to musical Instagram success.

If you’re interested to get your YouTube video discovered by masses of targeted fans, click this link : www.promolta.com

Read the original article here.

lørdag 26. desember 2015

10 Tips For Indie Artists To Start 2016 Off On The Right Foot

At the Music Think Tank web site, Brianna Demayo is sharing her best tips for indipendent music artists who want a good start with their promotion and career in 2016.

"Alright artists, it’s time to really buckle down. 2015 is coming to an end, so how are you going to make sure that next year is really your year? Here’s a few tips to start you off on the right foot:

1. Make Google Your Best Friend
There’s so much free information out there for you to utilize, the fact that most indie artists do not research every little thing is really baffling. If you want to know how to book shows, if you want to know how to promote your music, hell if you want to find someone’s contact info, 99% of the time you can find the information online. You just have to look for it. So in 2016, make a vow to yourself that you will research every little thing that you are unsure of and read more articles like this one EVERYDAY. To help you out, here’s a few sites to bookmark: exclusivepublic.com (shameless plug lol), Sonicbids Blog, raprehab.com, hypebot.com, and musicthinktank.com to name a few.

2. Spice up your social networks
If utilized the right way, social media can really be an awesome asset to your music career. For 2016, make sure that all of your social networks have the same name, same profile photo and same mini bio, that way you’re both easily searchable and easily recognizable across the board. Also make sure that your photos are high quality (go take a photo shoot if you don’t have professional photos).

3. Create Your Website
One of the first steps to really stepping things up a notch in 2016 is making sure that your digital presence is professional. Having a website that represents your brand, where people can go to listen to your music, watch your videos, get updates and subscribe to your newsletter is extremely important and helps tremendously when it comes to promotion. If you don’t already have a website, my contact info is at the bottom of this article. If you do have a website, give it a new look for the new year.

4. Plan Out Your New Releases
The days when you recorded a song and then posted it online as soon as you hop out the booth are OVER. You really have to utilize your time wisely and plan out your strategy for success. This year, make a vow to build anticipation for your new music by creating a strategy for each release (and don’t drop a project until you have an army of fans checking for it!). If you need our help, contact info is at the bottom of this article.

5. Curate Your Own Show(s)
This year it’s about making waves for yourself and not waiting on anyone to grant you an opportunity. This year, instead of paying for a showcase slot or relying on people to book you for shows, I want you to go find a venue, book it yourself, book a few other upcoming acts for the line up and put on your own show. It will be extremely fulfilling and you will learn a lot. I promise.

6. Organize Your Contacts List
Do you have a spreadsheet that contains all of the blogs, writers, DJs and outlets that you can send your music to? If not, you’re totally missing out. Before you start promoting your music, you must know WHO you can send it to. You should never just “wing it” you should have a plan. Create a spreadsheet using google docs or Excel, write down the names of your contacts, their email, their outlets and their social media. This will save you a huge headache.

7. Create a Mailing List and send out your first newsletter
Imagine getting an INSTANT 500-1000 views on your new video the hour it drops? Imagine selling out your latest show within the first week? Imagine selling enough merch to support your music career? Having a mailing list and sending out consistent newsletters to your fans is a great way to accomplish this. Go to mailchimp.com right now and create an account. Start asking your fans to sign up to your newsletter if they want your new music first. If you need help with this, contact us.

8. Delete all Unmixed music from online
First impressions are lasting impressions. If your music is half finished and not even close to being mixed or mastered, it has no businesses being anywhere near your soundcloud. Before 2015 is over, clean up everything that you have online that doesn’t give people the best first impression of you. The last thing you want is to make a bad impression because you put up your music before it was ready.

9. Create an email signature with your links
Do you know how many emails I receive whether it’s for business inquiries or music submissions that do not have any links or contact info? TONS! In order to avoid this in 2016, I highly suggest that you create an email signature (you can do this in your email settings) that contains your contact info and social media links, that way you don’t have to worry about it.

10. Make a Vow not to spam anyone this year at all
What does this mean exactly? DO NOT SEND A LINK TO YOUR MUSIC TO ANYONE THAT YOU DON’T KNOW. Effective promotion engages people. It’s not pushy or spammy. The best way to reach new people is to get the people that are already in tune with you promoting for you. If you can’t make 10 of your friends share your music to others, you have to ask yourself how hot your music really is. So in 2016, engage, do not spam. Resist the urge to @ people and tag people that you don’t know with a link to your music. Instead, engage with them. Retweet them. Join in on their conversations. Ask them how they prefer to receive music submissions before you send a link to your music."

And Brianna Demayo concludes the article like this:

"Make 2016 YOUR YEAR, FOR REAL THIS TIME!
I BELIEVE IN YOU!
If you need help, don’t hesitate to reach out to me directly: brianna@exclusivepublic.com or @BreezyB215"

Read the original article here.

fredag 4. desember 2015

How Musicians Can Successfully Brand Themselves

Promolta is a YouTube promotion tool for musicians. They also share helpful advice to both new and experienced music artists, like the article below which is taken from their blog and written by Vivien Bui who is a musician and writer.

Between rehearsals and booking gigs, the life of a dedicated musician is a trek like no other. However, oftentimes one of the biggest elements to the success of a musician is branding. How does Justin Bieber brand himself? How does Ed Sheeran brand himself? How are they different? Although hard work and a genuine love of music are important, effective branding helps attract your target audience. Here are some tips on how to brand yourself and build your fan base.

Identify The Image You Want To Create

The image that a rapper usually wants to create for himself/herself is different from that of a boy band or an indie-rock group. By identifying the image you want to create, you are more in control of how you’re perceived by the public.

Research, Research, Research

What artists branded themselves the way you want to be branded? If you want to emulate Drake’s soulful vibe, attribute that to his sentimental lyrics. Find examples of what to do and what not to do, depending on how you want to be viewed by the public eye.

Networking Is Important

As an up-and-coming musician, people aren’t going to be begging you to play for them. Part of your brand is who you choose to associate with. Become familiar with venues where you want to play. Reach out to other musicians and groups that share your values and goals – both as a musician and as a person. By affiliating yourself within the right people, you can help take your career to the next level.

Be Cautious On Social Media.

Be careful of what you post on your social media. Once you start building a fan base, you are within the scope of the public eye. Part of branding is not only deciding how you want to identify yourself, but also how you don’t want to identify yourself. Think about what you are going to post before uploading it on your social media.

Ultimately, your brand defines who you are as a musician. The image you want to create is completely up to you. While you should carefully approach branding, remember that this is an opportunity for you to have fun and to show your audience who you are!

If you’re interested to get your YouTube video discovered by masses of targeted fans, click this link : www.promolta.com

Vivien Bui is a musician and writer. She enjoys going to concerts, writing at night, and sitting in a coffee shop with a good book.

Click here to read the original article.

søndag 29. november 2015

10 Steps to Success for Independent Music Artists

This article was written by Christopher Knab for The HUB, which is a resource web site for music artists at Musician's Friend.

Step #1
Realize that no one is waiting for your music. If people are going to become fans of your music, you must approach the promoting of your live shows and the promotion of your CD releases with the same planning and professionalism as the artists whom you admire have promoted their music. Marketing music has changed radically in the age of the Internet and social media. That technology has the potential to take your music to the world. But knowing that it is up to you to let the world know about your music, is an important first step to take as a responsible independent musician.

Step #2
Avoid telling people in the music business that your music is "good". It is a much overused and weak word. A&R reps, music directors at radio stations, the music press, and buyers at distributors and stores presume you think your music is "good," because you put it out to begin with! When they listen to it, they will decide if it is the kind of "good" music that they feel can get behind and be proud of supporting from their position of power in the music industry. And let's face it, it is the public who will ultimately decide if your music is “good” by buying it or not. That’s not say, you shouldn’t talk up your music. But use your words; shape an elevator pitch that accurately reflects what you and your music are about.

Step #3
Use the Internet and all its tools to your advantage. Besides having your own domain name and website where you promote releases and shows, you’ll probably want a presence on the main social media such as Facebook, Twitter and Instagram. But don’t over-commit your time. If you spend all day working on social media, what happens to your music? It’s better to skip some social media rather than do a poor or infrequent job of staying in touch with your fanbase. And of course, you’ll want to make access to your music easy through YouTube, SoundCloud, iTunes Store, CD Baby and the like. Last, but definitely not least, build and use an email list to stay connected with your fans. Permission-based marketing using emails to your fanbase is a proven winner—these are folks who said they wanted to stay in touch!

Step #4
Thank people who help you. You might be surprised how often music reviewers, DJs at college radio stations, and club bookers don’t get thanked by artists. So, make their day by sending a card, a small thank-you gift, or simply by giving them a shout out on the tray card of your next CD. Some artists tend to feel they are owed something because of their talent. Guess what... they aren't. Being grateful and thankful are essential qualities for success. Cultivate them and watch the doors open.

Step #5
Play gigs outside of the usual clubs that cater to your genre of music. Branch out a bit, consider gigs at schools, fairs, festivals and perhaps parks in the summertime. So many artists think that the only valid venues to play are the clubs. Look around, start noticing where you see performers playing music, and ask yourself if that venue isn't a valid one for you. Give your fans more than one place to see you perform while finding new followers. And at every gig, be sure there is an email signup sheet. Did I mention staying in touch with fans via emails is golden?

Step #6
Listen to other kinds of music beyond your own particular genre. There is much to be learned from other styles. All music offers a vast reservoir of new melodies and rhythms to experiment with, and to incorporate into your unique sound. If the future of music promises anything, it is the ongoing mix of old and new styles coming together in profoundly new ways.

Step #7
Remember that the record labels don't know what they are looking for, but with any luck, they will recognize it when they hear it. Work on developing your own signature sound rather than trying to shape something to please A&R people or future fans. Strive to find your own true identity through your music. And don’t feel like that once you’ve established a musical identity that it need be set in stone. Great artists such as Bob Dylan and Neil Young have continually reinvented their personas and music throughout their careers.

Step #8
Create great graphics. How many logos do you have in your brain right now that are recognizable symbols for legendary bands? You want to build the same kind of “brand awareness” for your music by creating a memorable logo and graphics. Make sure the logo is legible/identifiable in a wide range of sizes and that you use it everywhere your name appears: posters, flyers, press releases, letters, business cards, stationery, websites, and CD covers.

Step #9
Stop making the same foolish mistakes over and over. Insanity has been described as repeating the same habit continually while expecting a different result. As a musician you may find yourself not wanting to rehearse, yet frustrated that your musical abilities never progress. Or, as a songwriter, you may get upset when you keep backing yourself into a corner with an awkward rhyme scheme, yet find yourself continuing to use it. All of us at times get trapped in creative dead-ends, but the way out is not through repeating the same moves that got us there in the first place. Challenge yourself to find new inspirations, and develop at least one new creative technique a month.

Step #10
Don't ever stop making music. One sure way to gain some level of success as a musician is simply to not stop being one. There is no one timetable or path to success. Most artists termed "overnight successes" are in reality years in the making. If you find yourself approaching the creative act of making music as a chore, what is the point in that? Some of the most successful musicians out there are people who simply never stopped making their own music, performing it regularly, and finding a comfortable way to go about doing the business of their music. They could not not make music. Are you that passionate? Would a part of you die without your being able to make your music? If so, just keep doing it, the rest will follow.

Read the original article here.

fredag 6. november 2015

5 Ways To Integrate Playlisting Into Your Digital Marketing Campaign

We all know that to reach out with our music, it's important to be included in playlists. Jørn Haanæs is the CEO of Soundrop, the fifth largest playlisting presence on Spotify, and he shared these tips with Music Think Tank.

So you have a new track and you’re ready to release it. Great work! What’s your game plan?

There are many marketing avenues for you to map out before you’re ready to release, and each one is just as important as the next. In fact, it’s the decisions you make right now that will either launch your career to new heights, or simply simmer away into obscurity.

Out of the many avenues you are strategizing when it comes to launching your song, one you must consider spending some time on is the phenomenon of Playlisting - which simply refers to a list of songs compiled to represent a certain mood, genre, or event. Playlists are how music fans are discovering most of their new music these days, thanks to the current boom of streaming services like Spotify, Rdio, Deezer, Songza, and Pandora. In fact, Spotify users find, on average, 26 new artists a month through the platform. That’s pretty cool.

Playlisting is a bit of a wild west right now (read: all over the place). There are curators who work for the streaming companies in house, and their job is to churn out lists day-in and day-out. Bloggers and tastemakers craft lists in their basements and bedrooms, some of which have taken off and gotten very popular. There are radio stations and magazines that are now taking to streaming platforms as a way to extend their brand and be more social. We could go on, but what exactly does this mean for you? When it comes down to it, it means you have equal opportunity to get your music featured, one way or another.

How you ask? Here’s 5 quick tips to help get you started:

#1 - Set up your Accounts and Make Them Beautiful

First and foremost, make sure to set up all of your artist accounts, on each of your target platforms, and make sure they are up to date with your current photo, links, and bio. Once you’ve set everything up, it’s time to start populating your account; not only with your own music, but also with music you like and listen to. That shows you’re part of the community. Next, share your artist pages on social media, on your website, and through newsletters, and encourage your fans to go and follow you on their platform of choice!

#2 - Start Following On-genre Playlists

So you’re a funk soul band? No problem! There’s about 900 playlists for you to follow, and tastemakers with a special focus on that area just for you. Go and track down the leading playlists in your genre and start following and interacting with them. Get a feel for what they like and make a point to understand who holds influence in your genre, genuinely be interested in what they are posting about. Our recommendation? Checking out their playlists will help learn a thing or two about who the right people are to approach! Subscribe or follow them through your band account! And perhaps even send a note every once in a while to say you loved their latest list!

#3 - Reach out to Influencers in Advance of Launching a New Song

Everyone likes something fresh! Before your song goes public on the streaming platforms, send a personal note with a private link to the new track to your target playlist curators. Some of these may be tastemakers, media, or simply regular Joes who curate great lists. You can track them down through the platform OR research and send them an email. For targeting playlists that are curated by the platform, research and find the “Artist Liaison” contacts for the streaming platforms in your region. Each streaming platform office has a few. Grab their contacts and reach out to them, asking for suggestions on who you can send your music to, to be considered for the playlist genre that best fits your music. Send short and concise emails with clear links to the music, as well as info on what lists you are targeting. Give them some brief background on the band and where you’re going!

#4 - Build Solid Relationships with these Contacts

Once you’ve found some like-minded curators, keep track of these contacts. These champions of your music will grow alongside you for years to come, stay in touch and make sure to engage with them each time you release a new track. Invite these people out to shows when you’re in their market and aim to build genuine relationships with them! Ask them for feedback on new material before it gets released and bring them into your band’s family.

Always also make sure to share the love. When you get featured on a playlist by one of these lovely people be sure to shout out on your social platforms to thank them! For extra bonus points, you could even promote a Facebook post, or buy an ad on Twitter or Facebook, to further promote that you are featured on the list. It’s a win-win and the creator who took a chance on including a new artist will feel the positive effects of you bringing in new fans thanks to all of your efforts!

#5 - Start Curating Playlists Yourself!

Not only will your fans love to hear what you’re listening to, you will be a part of the community and build esteem with the influencers you want to be rubbing shoulders with! It doesn’t have to be a one-way street; if you feature a band you love, they might just return the favour on their playlist.

Happy playlist pitching, friends!
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Show.co is an innovative platform that assists artists in creating simple, elegant and effective camp to market their music, engage new fans and reach untapped audiences. From the team that brought you Soundrop, Show.co offers modern marketing for digital music.

Click here to read the original article.

mandag 2. november 2015

10 Reasons You're Not Getting More Followers, And How You Can Change The Situation

Jack McCarthy is a contributing writer for Soundudes, and he shared these thoughts - about getting more followers - with Music Think Tank. Feel free to make comments below!

"Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.

1. Your profile looks bad
On virtually every social network, be it Facebook, Twitter, Instagram, Soundcloud, you have tons of options to customize your profile to make it unique to you and your brand. It’s pretty simple: make sure it looks good. Use a profile picture that you like and that represents your brand. Be sure to include a bio and any links to your website or music so people looking at your profile for the first time can find out more about you. If the platform has a cover photo, consider it free advertising space and use it appropriately to convey more about you and your brand. No one wants to see a bland page with no color or creativity, or see tweets from a user that’s depicted as an “egg,” so make yours stand out.

2. You’re promoting all the time 
While it may be tempting to think about your social networks as promotional platforms, it is better to hold the mindset that they are platforms for entertaining your followers and informing them, and well as getting to know your fans and letting them get to know you. If you’re constantly spamming Facebook and Twitter with the same posts linking your new album or track on SoundCloud, you are likely to see people stop caring or even begin to unfollow you.

3. Your content isn’t engaging
Hand in hand with the idea about promoting yourself on social media is the concept of content strategy. One way to think about the content you post is the social media rule of thirds. Make sure the content you post is interesting or informative. But not always serious. Anything from pictures from your travels, to pictures of your rehearsals, to pictures of your cat could be a starting point (don’t take that last bit too seriously, Taylor Swift doesn’t need any Catstagram competition). You can get really creative with content strategy. Find out some niches that your audience is interested in and tailor your posts accordingly.

4. You’re not posting regularly
This one is pretty simple: if someone decides to check out your profile and sees that your last Tweet or status is from two weeks ago, or your last track or video is from two months ago, they won’t think you’re very active or worth following. Make it a point to post regularly. If you’re not the most spontaneous person, set up a weekly content calendar that you can follow to help you.

5. You don’t follow back
While the concept of following back (especially on platforms like Twitter and SoundCloud) is up for some debate, following back the people that follow you in the earlier stages of building up your social media audience is crucial. Following back your followers gives them the impression that you want to get to know them as much as they want to get to know you. Once your numbers grow and people are engaging with you, you don’t have to follow back EVERY single follower.

Quick side note, when you follow back other artists on SoundCloud you may find some new music that you love and a new collaboration partner.

6. You aren’t paying attention to your followers
As you are beginning to build up a small following, it’s important to pay attention to those initial fans. Respond to their comments (especially when they’re referring to your music), tweet and message them back when they talk to you, and thank them for sharing your music and content. You will appear much more approachable to others online if they can see that you are actively talking with your followers.

7. You’re not keeping up with trends 
Trends are an important part of many social networks, especially Twitter and Instagram where people use hashtags most fervently. Trends often vary depending on current events and viral content on the Internet. While the trends may not be specifically about you and your music, there is no reason that you cannot repurpose them to entertain your followers and join in on the conversation.

8. You’re not taking full advantage of the platform
Every social media platform has unique features that make it different from the rest. In order to get the most out of social media, knowing these features and getting creative with how to use them to grow your fanbase is pretty important. For example, using SoundCloud’s playlist feature to highlight your newest or best tracks might increase your following as people attach themselves to your best work. By using tags or hashtags on SoundCloud or Instagram, you can extend the reach of your music or photos through related categories or niches.

9. You’re not collaborating with others
Speaking of collaborating, collaborating with other artists and creatives online is equally as important as it is in the real world. Working with other artists on special cover songs, remixing your friends’ bands on SoundCloud, doing joint videos on YouTube, or sharing and tagging pictures on Instagram are just a few ways to get started. By collaborating online, you open yourself up to new audiences that will be more inclined to follow you, since they are familiar with the artists or people you are working with.

10. You’re targeting the wrong audience 
At the end of it all, you need to be targeting the right fans for your brand. It goes without saying that targeting death metal fans with your R&B infused pop might not achieve the best return. Know your audience and know that the content you are putting out is the very best that it can be. Releasing demos can be a cool tactic to appeal to diehard fans, but if done incorrectly or too early, you just end up looking like an amateur artist.

Social media is a puzzle of knowing what to post, when to post and how often, and who you want to reach. By following these concepts and adapting them to your creativity, brand, and music, you can get more followers and engagement on social media."

Click here to read the original article.

fredag 16. oktober 2015

The 5 Most Important Questions Every Serious Musician Needs To Ask Themselves

Muddy Paw specializes in working with up-and-coming artists on personalized campaigns designed to bring their careers to the next level. She wrote the article below for the Sonicbids Blog:

At some point, every musician hits a wall. The worst part is, sometimes you don’t even realize it. You’re trudging along, so stuck in the day to day and what you need to do to keep your head above water that any room for growth is instantly stunted. And before you know it, you’re beating your head against the wall trying to figure out why there hasn’t been any real progress in six months.

When a venture is new and everything is still fresh and exciting, it’s easy to get swept up in the potential of it all. But when dreaming turns to reality, and the stress of day-to-day life hits us, we forget how essential it is to step back and really focus on the future – not just the now. So before you go throwing in the towel, try asking yourself these five questions.

1. What is my end goal?

Although this question may seem basic, it turns out a lot of musicians don’t actually know the answer. Sure, when you’re a kid, the dream is to grow up and be a rock star, but in today’s industry you’re lucky just to get by on music alone. But it is possible, especially with careful planning.

First, you need to figure out what your end goal is – and then make sure everyone in the band and on your team knows and shares this vision. Is it to get signed to a major label? To remain independent but tour heavily? To be a studio musician? Ultimately it’s up to you, but knowing your end goal is essential to figuring out what your short-term goals are, and the steps you’ll need to take to achieve them.

2. What are my short-term goals?

Once you’ve established what it is you want long-term, it’s time to break down those visions into short-term attainable goals. Ask yourself: What do I need to do in order to get where I want to be? Then work backwards. If you want to be on a label, your short-term goals might include researching clients on that label, finding out what it is they look for in an artist, networking with those close to the label, touring heavily, building up your online and social media presence, and building press.

Don’t overwhelm yourself, but do push yourself with attainable goals and stretch goals that will lead you to where you want to be.

3. What are the keys to my definition of success?

This is an incredibly important question to ask yourself, and buckle up, because it’s going to require some heavy thinking.

At first, the answers may seem simple – build up fan support, put on a killer show, make the right connections. Sure, those are all keys to success, but they’re also very surface. The things that are already at the forefront of your mind are not the things you should be jotting down. Go deeper. So you know that you need to put on a killer show, but what does that mean? A great light show? Great merch? Playing a certain venue? That’s a great start, but then dig even deeper. What do you need to put on a great light show? Who do you need to talk to to get a gig at that venue? What are the costs of the merch you want? Really think about the little things that go into the big picture, and write them down. Because ultimately, it’s those little details that are your keys to your success.

4. What’s my marketing plan?

Every artist should have a marketing plan, whether you’re going the DIY route or hiring a team.You need to understand how you’re going to market what you have and how you’re going to get people to pay attention. Will it be through your live show? What about that is unique, and how will that translate to gaining fans outside your hometown? Will it be through unique merch? What will that merch be?

Notice I didn’t say that your marketing plan should include how to get people to buy your stuff. While sales are (understandably) going to be on your mind, your marketing plan should be more about getting noticed and getting your name heard. If you do all of that right, the sales will come.

5. What are my financial needs and goals?

I know, you’d probably be happy just to get paid a decent amount for playing shows around town, and that’s a great start. But as much as no one likes to talk about money, or think about how much you’re spending chasing your dream, this is a business – and if you’re going to succeed, you have to have a handle your finances.

This goes past just making sure you get paid to play. It means having a budget for things like recording, PR, merch, touring, etc. A lot of artists make the mistake of spending thousands on a recording, only to realize they’ve left themselves no money to hire a publicist to promote, or to put gas in the van to tour and play that record live. It’s important to make sure you have an outline of your financial situation before you even think about recording, and make sure that you have enough to not just make the album, but then promote it properly. Even if you’re going the DIY route, you’ll still end up spending money and you’ll still need to come up with a strong plan of marketing the music yourself (see above).

But don’t stop there! No plan is ever really complete. As you and your music evolve, so will your goals and visions. It’s important to routinely ask yourself these questions to ensure you’re always putting your best foot forward and giving the world all you’ve got. I want to see your name in lights just as badly as you do, so let’s make it happen.

The original article is here.

tirsdag 22. september 2015

5 Strategies to Get Your Music Featured on Blogs

One way to get your music heard, is to get it featured on blogs. Sam Friedman wrote this article for the web site sonicbids.com:

In 2015, it's no secret that the internet is the number one dispatcher of all news in music. We follow blogs that share content we care about. As musicians, it's our job to form relationships with blogs and bloggers in order to get our music out to the public. The problem is that you're competing with a swarm of other indie bands as well as PR professionals. Here are five strategies that will help you cut through the noise!

1. Research content creators
If you want your music featured on Stereogum or Pitchfork, research the writers who cover your genre of music. Follow them on Twitter. Go back and read their past articles, reviews, etc. Once you can find an email address, try to establish a relationship based on the music they write about; be a genuine fan of what they share. This will be much more impactful than sending your song to info@bestmusicblog.com. Once you get in touch with the actual writers who cover your style of music, let them know that you have been following their work with real examples. Hyperlink one of your favorite articles they wrote, and let them know honestly that you enjoyed it, not that you just found an article of theirs and hyperlinked it.

2. Send exclusives
Bloggers don't get as much out of sharing a song everyone has already heard; exclusives are what set them apart. If you have a new single you've yet to put out, make that a part of your pitch. More and more, musicians are releasing EPs track-by-track via blog exclusives. Perhaps Pigeons and Planes debuts the first EP track, then PopMatters debuts the next track, and so forth. Blogs value exclusive content – give them what they want!

3. Don't mention competitors
Just like there are endless musicians seeking blog coverage, there are endless blogs seeking music coverage. It's highly competitive. Oftentimes, we like to boast our press; this is a good thing. It gives us credibility. When pitching to other bloggers, however, don't mention their competitors. Remember, blogs thrive off of exclusivity. If you've had a track featured on blog X, don't boast that to blog Y. It might hurt your chances of being featured if you play too heavily into your coverage from their direct competitors.

4. Have a clear call-to-action
This might seem simple, but it's surprising how ambiguous musicians can be in their pitches. Oftentimes, the call-to-action is for bloggers to "check out" their music. Okay, but then what? Let them know exactly what you want, and provide them with all of the information they need. Do you want them to review your album? If so, provide them with press copies and ask them if they'll review it. Do you want them to do a write-up on your upcoming headlining show? Give them all of the details on the show and ask for them to write a news post on the gig. A clear call-to-action might feel demanding, but it's the surest way to let the blogger know exactly what you want from them.

5. Be brief, creative, and professional
As we all know, music bloggers have a never-ending inbox. Each day is like a tsunami of press-seekers. Make sure each pitch encompasses these three qualities:

Brevity
Put yourself in the shoes of the blogger. If you have 1,000 emails, would you really take the time to read a five-paragraph email about the concept behind some unknown indie band's new album? Likely not. Be brief and concise. Give them exactly what they need to know and no more. Of course, don't be too brief, as that can be mistaken for apathy.

Creativity
Bloggers are flooded with the same pitches over and over. "Hi, hope you're well. XYZ band just released ABC album. Will you cover it?" This is your chance to be unique and clever with your pitch. Don't go over the top, because you may come off as desperate, but come up with something that will set you apart, even if it's just one or two sentences explaining your music in a very creative, poetic way.

Professionalism
This is an obvious one, but it's incredible how many artists lack basic professionalism like proper grammar, polite email etiquette, and professional language. Be exceptional with your grammar; there should be absolutely no mistakes. Always send your pitch to a second pair of eyes to be sure it's grammatically sound and flows well. Use proper hyperlinks, and speak in a professional tone; you don't have to be bland and corporate, but, "Yo check out my new tune itz dope as hell lol" will not fly.

Unless you can afford to pay for PR, which most indie bands cannot, you're going to be doing a lot of it yourself. This means hours of email blasting, researching, and data collecting. It's not the most fun part of being an indie musician, but it will make the difference in exposing your music to new fans. Start with blogs that cover artists of your size; don't jump for the huge ones, because you might end up wasting your time. Be realistic, be creative, and have fun.

Sam Friedman is an electronic music producer and singer-songwriter based in Brooklyn, NY. His music blends experimental ambience with indie-driven dance music. In addition to pursuing his own music, he is a New Music Editor for Unrecorded and is passionate about music journalism. Check out his music and follow him on Twitter @nerveleak.

Read the original article here.

mandag 27. juli 2015

Increase The Probability Of Getting Featured

Jorge Brea wrote the article below where he gives us some great tips for getting featured when you release your new music.

As technology is growing and becoming much more accessible all over the world, more Record Labels and Artists are getting their Music Production hats on and releasing music to the world. The thrill of seeing the material out on stores such as Beatport, iTunes, Google Play, and others is a great feeling but then the artist and record label begin to realize there is not enough attention that is needed and begin to ask, how can I get featured and get a banner on Beatport or iTunes and others?

As a distributor of hundreds of thousands of releases, we don’t ever want to promise anyone that he or she will receive features because it would be dishonest and bad business. We will instead tell you that we will work extremely hard and WE WILL submit any release that you want to be featured for consideration to stores worldwide such as long as it fits the specifications set forth by our partners. The best part is that often times, most of the products we do submit actually DO get features and this happens because the products have certain things that are looked upon positively.

This post won’t put forth any guarantees that you will be featured however, it will set the right expectation and speak about how digital service providers think when choosing a featured release as well as what you can do to increase your chances of being noticed and considered for a featured release. This is what this post is about, to help guide you with doing what you have to do to ensure your products are what a digital service provider is looking for. But first! Let’s get two simple misconceptions and rumors that have always roamed around on why releases ARE featured and how bands are getting featured.


I know someone that can get me featured

Let’s begin by dispelling a rumor. There is nobody that can guarantee you a feature on any website, period. If you ever stumble onto a company that promises you a feature just because you release music and/or because they are “close” with a brand, then you should really be forewarned prior to dealing with them and know that no distributor, record label, and/or individual has any control whatsoever over what a Digital Service Provider will place.


But My song Is awesome!

There are over 30,000+ Record Labels on sites such as Beatport, JunoDownload, Trackitdown and more. On non-genre specific sites such as iTunes there are over 100,000 record labels and millions of songs. Day in and day out there are hundreds of thousands of songs being added from new artists and record labels each day. Every artist and record label that is being added daily is looking for the same thing, to get featured and noticed. It’s important to understand that these sites receive hundreds of thousands of featured requests day in and day out and they are doing their best to accommodate every single request.


What Do You Need To Get Featured?

Prior preparation is needed and is KEY before sending a release for featured consideration. Get your pen and paper for some very helpful notes, there are quite a few of them that should be considered heavily!


Get a Good Web Presence!

In this day and age it’s important that you have a Social Network presence. Virtually every artist is now on Facebook and Soundcloud and if you are an artist and/or a record label, then your first step is to create a professional Fan page. Since personal accounts are meant for individual people, they aren’t suited to meet your business needs. Pages offer more features for organizations, businesses, brands and organizations. Plus, all your confirmed friends and subscribers will be converted to people who like your new Page. So you won’t lose any of your current fans! Plus, Digital Service Providers actually look up labels and take in consideration the structure and that these are current.


The Web = Your Press Kit!

Just having a website and/or Social Network isn’t good enough. Your website, Facebook, Soundcloud, or any other social networks are now considered your online press kit! Include professional press pictures of your artists, label, and a properly written biography of your label, its releases, artists, and even latest news and after you’ve built it, ACTUALLY keep it updated! Take the time to actually write a good bio that will give people a good idea of who you are and what you represent. (Concise, clear, and professional)


Your Release Cover

Assuming you have done the above and you have good quality music you’d like to release, let’s continue with the release cover of your product. It’s amazing how important this aspect is nowadays as no digital service provider is going to promote your release if it looks… well… weak. Take pride in the music you release from the sound of the product to the look of the product. If you have a label logo or artist picture in a plain, low quality format then the chances of it being featured will be slim. Needless to say, don’t feel that you need to go out and spend thousands of dollars getting the best photographer to shoot you or your band.


Create A Story for Your Release

Digital Service Providers pay very close attention to what you are telling them. It’s important to write a good, clear, concise biography of the release. It’s also good to keep the mindset of writing a good story in a simple fashion. (This coming from this long post eh?). Keep your bio short, perhaps one paragraph. Simplicity is a synonym for authenticity and is a core motivator of action, and keep in mind that Digital Service Providers may not have time to read it. We have seen a growing trend of products BEING featured for having a great story to go alongside a professional cover and of course, high quality music.


Deliver it WITH TIME!

So your release is set! Now what? Deliver your release at least 4 weeks ahead of release date. That’s right, set your release date to be a complete month or even longer for your request to be considered and always ensure you’re getting in the hands of the Content Department as quickly as possible. The more time that a digital service provider has to look you up the better and they will not consider any release if it’s sent less than 10 days.


Create A Buzz

By now, you have a solid sounding release, great looking image cover, a great bio, and a professional web presence, so what next? If you have delivered the release to us and you’ve sent us a Featured Release form with the information being considered above, then the next step is for you to build a buzz for your product.

Contact music blogs, print, and digital magazines that cater to the type of music you are releasing and do what you must to get the music reviewed by them, at least 3 weeks prior to the release being live. You may not get an answer but reaching out to publications of all sorts WILL help create a buzz and Digital Service Providers LOVE when there is a buzz on a product prior to it being released.

We don’t really think you should spam email inboxes and send promos through promo systems UNLESS you truly believe it will help the product and you have a core niche of followers that will take the time to read your email and download your promos. There are so many promo services out there that promise the world but really, all they do is fill up inboxes with emails that immediately get deleted.


OK, I’ve Done All That, Now What?

If you’ve done this once, then you can do it again, and again, and again. Consistency is the name of the game, the key to being successful in today’s Music Industry and what keeps people coming to sites such as iTunes, Beatport, etc.

But keep in mind that in an era of 140-character Tweets and information overload made possible by the rest of the Internet, our target market values simplicity and have a low tolerance for mistakes. Again, simplicity is a synonym for authenticity and is a core motivator of action, thus we recommend that you always treat your record label and/or music being released like a business and professional.


Release Often

We’re not saying to saturate the music with sub-par content however, have a plan to release more than one release every six months. Work hard to actively seek out new artists. Consistently producing releases from different artists that work on other labels is a great way to diversify the catalogue and get your brand more attention. Essentially offering a new sound each time a release comes out.


The Pros And Cons Of Being Exclusive

Exclusive! The very word can send waves of excitement throughout! Something about getting a scoop nobody else has, knowing something nobody else knows! Choosing Exclusives can always pose a challenge, because we normally choose this option hoping that it will increase the chances of being featured. Truth is that it may increase chances but doesn’t guarantee one. Then many other retailers feel they have been “kicked in the teeth when most labels go exclusive to the larger competitors” and sometimes do not feature these releases. Today, a lot of big labels like OWSLA, Dim Mak, Mad Decent, Firepower all release on the same day and most retailers, will always give those labels who release same day priority treatment. Fruit for thought!


Follow Up

Even with you doing this plan for every release, it’s still tough and we totally get it. Do your best to follow up (also read this post from the past regarding following up). Doing so may just increase your chances! Also review and evaluate how you reach out and communicate to people. Here you may find some interesting tips on why you are not getting a response on emails as well.


Communicate with Us or Whomever

Keep a good line of communication with your Distribution Company. We are here to assist as much as possible and as we mentioned, we won’t guarantee a feature but we will guarantee that we will work as hard as possible to do what we can to push your product. We have a great relationship with our partners and each week we provide a summary of all releases for featured consideration. Along with your request, make sure to include a ‘one sheet’ or include as much of the following information as possible.

• A short description about the release itself.

• DJ Feedback (‘downloaded for (artist name)’ isn’t real feedback)

• Tour Information (start – end dates and cities).

• Blog Coverage (RA, Discobelle, etc.).

• Online & Print Press (confirmed placements only).

• Radio (internet, terrestrial, and podcasts).

• Banner Campaigns.

• Print Advertising (where applicable).

• Relevant Chart Action (DMC, RA, Groove Magazine, Billboard, etc.)

• “X” amount of Twitter, Facebook, Soundcloud fans.

• Traffic Driving – example “Facebook page, 20120 likes. Link to iTunes Page”

• Any previous sales history on the artist.

And remember to keep our Marketing Department, updated with any new marketing information by email one week before release date to be able to update our Digital Distribution Partners.


I’m featured! Now what?

If you get featured, that’s awesome! However, you may not always be getting that banner again, if the consistency is not held up. We hope that after reading the above, you understand that digital service providers have a lot to deal with from the featured release front and that being consistent, professional, and sending in material in a timely manner is absolutely crucial to your products being featured.

As a request to you, the artist, record label, and/or potential music industry mogul, please understand the facts, know that it is not easy to be featured (especially each and every time you put out a product) and always be patient. Conan O’Brien (former host of the Tonight Show and now host of his own TBS Show) once said “Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you’re kind, amazing things will happen. I’m telling you, amazing things will happen. I’m telling you, it’s just true!” So, work very hard and things can definitely happen!

Read the original article here.