How to get your music on Spotify playlists

This article was first published on the Ditto Blog on July 2016.

Millions of music lovers all over the world use Spotify to discover new artists, so as an up-and-coming musician, it’s vital to get your music on Spotify playlists and in front of legions of potential fans. But how do new artists get featured?

Getting the biggest Spotify playlists to feature your tracks by reaching out to curators is not an easy task, but well worth it for the exposure you’ll receive if you’re successful. These tips will show you how to get your music featured on Spotify playlists.

Get your music on Spotify Playlists by pitching to curators 

When it comes to pitching your music, first of all you’ll need to find out who curates the Spotify playlist you’re interested in. They could be media figures, industry bods, or just an average Spotify user. You can either find them through Spotify or alternatively carry out some research online and email them. Some playlists may be curated by the platform itself. In this case, you’ll need to find the contact info for Spotify’s Artist Liaison.

Once you’ve found the right contact details, make sure to keep your email brief with prominent links to your music. Make it as easy as possible for them to quickly find out who you are and listen to your music.

Submit your tracks to the Ditto Music Spotify playlists

Ditto Music is now accepting submissions for our New Music Spotify Playlists, which all feature the hottest new and independent tracks. We’ve curated a number of playlists across a wide range of genres, including indie, dance, R&B and more.

We also pick out the hottest tracks to push to our own network of Spotify playlist curators, who control massive playlists like New Music Fridays and Viral Top 50. Click here to follow our playlists and submit your music for consideration.

Get your Spotify profile verified

Most Spotify playlist curators will be much more inclined to include you in their playlists if your artist profile is verified. To do this, you’ll need to have at least 250 followers. Once you’ve reached 250, you can complete a Spotify Verification Request form to get your profile verified. You’ll find this form here.

Get as many followers as possible

While 250 followers is the bare minimum you’ll need to get your artist profile verified, the more you have, the more likely it is that Spotify playlist curators will take you seriously. Make sure all of your friends, family and fans are following you on Spotify, share your tracks across social media and promote your Spotify account wherever and whenever possible to build up your followers.

Maintain a professional online presence

When you’re trying to get your music onto a Spotify playlist, it’s likely the playlist curator will look into your background a little more with a quick Google search. To make a good first impression, it’s important to make sure your online presence looks as professional as possible. That includes updating your website, social media accounts and any artist bios across the web.

Share any playlists you’re featured on

If your music ends up being included on any Spotify playlist, no matter how small, share it as much as possible to start racking up more and more streams. It’s always a good idea to tag the playlist curator in your posts too, to show them you’re invested in their playlist and build your relationship with them.

Don’t be afraid to follow up

Spotify’s playlist curators are always looking for the best new music and won’t want to let a great track pass them by. If you don’t have any success from pitching your tracks at first, your message may have simply been missed, so don’t be afraid to send a polite follow-up email.

Read the original article here.