tag:blogger.com,1999:blog-27200280609063029722024-02-08T17:49:26.021+01:00Music Promotion Tips for Independent ArtistsA collection of the very best advice and tips for independent music artists who want to spend less time promoting their music on the web and more time composing and performing.Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-2720028060906302972.post-72913405948140188532023-03-31T14:36:00.004+02:002023-03-31T14:39:27.816+02:00<h2 style="text-align: left;"><i><span style="color: #783f04;">The best way to promote your music in 2023!</span></i></h2><p>A great web site when it comes to promoting music on the web, is Burstimo. They describe themselves in this way:</p><p>"Get the most advanced Music Marketing tips to promote your music weekly.</p><p>Burstimo is a music marketing company who specialises in music promotion in the digital era.</p><p>Our channel covers everything needed to succeed in the modern music industry, with weekly tips and advice to help get your music out there."</p><p>They recently made a helpful video titled "The 3 best ways to promote your music in 2023"</p><p><a href="https://youtu.be/A7Ku67A6eek" target="_blank">Watch the video here!</a></p>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-72682947313655588732022-11-29T01:13:00.005+01:002022-11-29T01:17:51.277+01:00<h2 style="text-align: left;"><i><span style="color: #783f04;">Promoting your music on Spotify</span></i></h2><p><i>Did you know that Spotify has a collection of very helpful guides for music artists who want to promote their music in order to reach more listeners on Spotify? This is what they write:</i></p><p>With over 300 million passionate music fans around the world, Spotify is a great place to grow your audience. Here are some tips.</p><p><b>Join Spotify for Artists</b></p><p>Spotify for Artists lets you promote your music, see your audience stats, and manage your artist profile.</p><p>You can use Spotify for Artists on the web, or download the mobile app on Android and iOS.</p><p><i><a href="https://artists.spotify.com/?to=/help/article/getting-access-to-spotify-for-artists" target="_blank">Learn more about getting access</a></i></p><p><b>Pitch music to our playlist editors</b></p><p>Got a new release coming up? Pitch a song to us before it drops.</p><p>We’ll include it in a list our editorial team picks from for their playlists. We’ll also add it to your followers’ Release Radar playlist.</p><p><i><a href="https://artists.spotify.com/?to=/help/article/pitching-music-to-playlist-editors" target="_blank">Learn more about pitching music</a></i></p><p><b>Build your followers</b></p><p>Share your music and encourage fans to follow you on Spotify.</p><p>We notify your followers when you release new music, when you tour in their area, and you get featured in their personalized sections of the app.</p><p><i><a href="https://artists.spotify.com/?to=/help/article/sharing-your-music" target="_blank">Learn more about sharing music</a></i></p><p><b>Use Spotify marketing tools</b></p><p>We offer different marketing tools to help develop your fanbase.</p><p>Ad Studio</p><p>Spotify Ad Studio is an easy way to create audio and video ads for free listeners, with options for different sized budgets.</p><p><i><a href="https://ads.spotify.com/" target="_blank">Go to Spotify Ad Studio</a></i></p><p>Note: Spotify Ad Studio is only available in some countries. If it isn’t available where you are, you can still get advertising help at ads.spotify.com.</p><p><b>Marquee</b></p><p>Marquee is a full-screen sponsored recommendation for new releases.</p><p>Campaigns created in Spotify for Artists target Premium and free listeners in Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, France, Germany, Ireland, Liechtenstein, Mexico, Monaco, New Zealand, Peru, Switzerland, the United Kingdom, and the United States.</p><p>Marquee is available in beta to US-based teams in Spotify for Artists. Check out <i><a href="https://artists.spotify.com/?to=/help/article/getting-access-to-marquee" target="_blank">Getting access to Marquee for more info</a></i>.</p><p><i>Read the original article here:</i> <a href="https://artists.spotify.com/en/help/article/promoting-music-on-spotify">https://artists.spotify.com/en/help/article/promoting-music-on-spotify</a></p>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-79311719017324862932021-09-15T18:17:00.002+02:002022-11-08T13:15:36.619+01:00The best way to release a Single<p>When trying to reach out to as many music listeners as possible, it's better to release a Single than a full Album. Damian Keyes is an experienced YouTube blogger who is sharing a lot of helpful tips for music artists! This is how he think you should release your Single on the web:</p><p><a href="https://youtu.be/PhVn1vPk_4w" target="_blank">Click here to watch the video!</a><br /></p>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-28173973095849108262021-09-15T18:09:00.001+02:002022-11-08T13:16:15.791+01:00The three best ways to promote your music!<p>One of the clever minds on YouTube, Burstimo, is sharing her top three ways to promote your music in 2021. She has long experience and is worth listening to!</p><p><a href="https://youtu.be/_a4pE0zedoE" target="_blank">Click here to watch the video!</a> </p>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-37400409086236262072021-02-17T01:58:00.000+01:002021-02-17T01:58:47.361+01:00How to Get More Viewers when Live Streaming Your Music<p><i>This article is from the <a href="https://dittomusic.com/en/" target="_blank">DI++O Music's website</a> where you will find advice on how to release and promote your music.</i></p><p>When an in-person gig isn’t an option (which is true pretty much everywhere right now), live streamed performances are an awesome way to connect and engage with your fans.</p><p>But there’s nothing worse than spending ages rehearsing your set, setting up all your gear and going live on Insta, YouTube or Facebook - only for no one to show up!</p><p>We have another article on setting up a live stream for musicians, but here we’ll be discussing the best ways to promote your online gig to make sure your fans log into your live shows everytime.</p><p><b><span style="font-size: medium;">How to promote a live stream for musicians</span></b></p><p><b>Create teasers & promo content</b></p><p>If you don’t build hype around your live streams, create content and share it with your fans, how will they know when to tune in?</p><p>Simply going live in the moment isn’t enough for most artists who are just starting out. Sure if you’ve 100k followers, spur of the moment live streams might attract an audience anyway. But why risk?</p><p>Think about creating posts, teasers, videos and graphics to share with your existing fans in the days leading up to your live stream.</p><p>And make sure to give your followers and subscribers a definitive time and place to join your stream.</p><p><b><span style="font-size: medium;">Promote on ALL your channels</span></b></p><p>Share your teasers and promo posts across every single one of your social and marketing channels.</p><p>If you’re going to be streaming live on Instagram, you should still be sharing that info across other social platforms like Twitter, Facebook and even TikTok.</p><p>If you have a fan mailing list, fire an email out to your subscribers. Email marketing your music offers direct access to your audience's inbox, rather than potentially being choked by social media algorithms. So it’s always worth including in your promo strategy.</p><p><b><span style="font-size: medium;">Link Songkick listings to Spotify</span></b></p><p>Did you know that you can promote your live streams and “virtual events” directly on your Spotify artist profile?</p><p>All you need to do is create a Songkick account, list your upcoming live streams and link them to your Spotify Artist Pick. You’ll find this option in your Spotify for Artists account.</p><p>You can include any online events hosted across YouTube, Instagram, Twitch and more on your profile. Once you've linked your profiles, your upcoming live streams will appear in the 'Concerts' tab of your Spotify artist page.</p><p>Spotify may also send out direct emails to your followers letting them know about your upcoming show.</p><p><b><span style="font-size: medium;">Make it more than just a gig</span></b></p><p>A good way to attract more people to your show is to make it more interesting than just your live set.</p><p>You could incorporate a Q&A with fans, give a sneak peek of a new track or even play live from a unique location.</p><p>Anything you can do to make your stream more engaging and exciting is worth a try. Attempt different things and see what has the biggest impact on your audience numbers.</p><p><b><span style="font-size: medium;">Start streaming early</span></b></p><p>Chances are your audience won’t always be on time. So it’s worth going live around 10-15 minutes before your stream is supposed to start and get into the best bits of your set a little while after your scheduled start time.</p><p>This gives your followers a chance to see you’re live and tune in, or if they’re a little late, they won’t miss a thing.</p><p>You could incorporate some kind of countdown timer to help viewers understand when your set will really get going. This way if they tune in early and see nothing happening, they won’t just log off straight away. They’ll be much more likely to hang around.</p><p>A quick Google search for live stream countdown timers will throw up plenty of options.</p><p><b><span style="font-size: medium;">Share your link ahead of time</span></b></p><p>On certain platforms like YouTube, you can actually share the link to your live stream up to 48 hours before you’ve actually gone live. You can find out more <a href="https://support.google.com/youtube/answer/2524542?hl=en-GB" target="_blank">here</a>.</p><p>Share this link across all your channels with a definitive time and date for your live stream. Encourage your fans to save or bookmark the link at check back when it’s showtime!</p><p>Going live and streaming your shows can bring your live set directly into people’s homes. So it’s always worth doing some planning and promotion beforehand. Just remember, if you only get a couple of viewers at first, don’t be discouraged.</p><p>Keep it up, make great music, put on a killer show and fans will find you!</p><p><i>Read the original, full article here: <a href="https://dittomusic.com/en/blog/live-streaming-your-music-how-to-get-more-viewers" target="_blank">Ditto Unsigned Advice</a></i></p>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-15354855601379438062019-01-19T01:00:00.000+01:002019-01-19T01:02:13.559+01:00Musicians: 6 Tips to Rapidly Grow Your Instagram Following<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">This article is from the Sonicbids Blog, and it was written by Lauren Gill. Lauren Gill is the founder and chief power specialist at Power Publicity, a marketing, branding, and public relations firm that empowers entertainment, nonprofit, and lifestyle brands. She has executed several successful marketing and PR campaigns for major and indie recording artists. You can follow her on Twitter @IamLaurenGill and @_powerpublicity.</i><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">With 500 million active users, </span><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">1. Tell your story</b><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Think of your Instagram feed as your personal online magazine. Use your photos and videos to visually tell your story. Pick main content themes that show who you are as an artist, and build a consistent feed. Some example of content themes are performing, recording, your musical interests, fashion/style, and religion/spirituality.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">2. Decide on the overall look of your photos</b><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">When someone visits your profile, your first nine photos should have a consistent look. Decide if you want your Instagram feed to feature photos with an array of bold, eye-catching colors or if you want your photos to have a more minimalist, monochromatic look. You also need decide to whether you want your photos to have cool undertones or warm undertones.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Use a photo-editing app like VSCOCam to</span><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;"> edit your photos to match your theme.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">3. Post consistently</b><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Along with having a consistent theme, you also need to be consistent in your posting. Consistency is key in building your followers over time. Sporadic posting could actually cause you to lose followers.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Post to your page one to three times a day to build your following. Create some of your posts and schedule them ahead of time with apps such as Hootsuite and Later to</span><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;"> stay on top of your social game.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">4. Use the right hashtags</b><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Think of hashtags that both represent your brand and what your fans are searching for on Instagram. Use an analytics tool such as Iconosquare to</span><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;"> see which hashtags are popular among your fans. Switch out your hashtags every few months to keep them fresh and correlate with your fans’ interests.</span><br />
<br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">5. Spark engagement</b><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">You have to give in order to receive likes and comments on your Instagram content. Ask your followers questions, and post call-to-action photos to engage them. Like other peeple’s photos, and leave genuine comments on their content. Commit to engaging with a specific number of people per week to grow your following.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">6. Post at the right times</b><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">In order to receive the most engagement, you must post your content at the right times. Post your content morning, afternoon, and evening to reach your fans in different time zones. Use Iconosquare to a</span><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">nalyze when your followers are online. Study your followers’ behavior for at least a month and make adjustments to your posting times based on your findings.</span>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-76232760658612302672019-01-19T00:57:00.000+01:002019-01-19T00:58:27.618+01:006 Tips For a Successful Album Release<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: georgia, utopia, "palatino linotype", palatino, serif; font-size: 15.399999618530273px;">This article </i><i style="color: #222222; font-family: georgia, utopia, "palatino linotype", palatino, serif; font-size: 15.399999618530273px;">was first published at Reverberation by Janelle Rogers. She began her over 20 year music industry career working for SXSW Music and Media Conference. She then went on to work for BMG Distribution for 10 years in the alternative music department where she championed bands including Kings of Leon, The Strokes, and The White Stripes. In 2002 she launched Green Light Go Music PR as a haven of honesty, integrity and passion for underrepresented artists and labels.</i><br />
<div class="post-body entry-content" id="post-body-4698863429166340956" itemprop="description articleBody" style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; line-height: 1.4; position: relative; width: 480px;">
<br />
You’ve put in the work, slogged through all the rewrites, did all your mastering, and now it’s album release time. You have a show booked within the next month, so logic states you should make it the record release show and your official release date. Not so fast. If you’re looking for more exposure on your music beyond the traditional friends and family who come to every show, you need to be strategic. Your band is your business, and like any successful business you need to create a plan for your album launch. If you’ve invested your time and money into the recording, don’t you want to make sure it’s heard by as many people as possible?<br />
<br />
Below are considerations we make for every album launch to insure the greatest likelihood of success, and they form a blueprint any artist can follow.<br />
<br />
<b>Set Your Release Date a Minimum of Three Months in the Future.</b><br />
You should begin by announcing your release date 3-6 months in advance to meet media deadlines, create awareness, and begin building a buzz. This is the #1 mistake we see bands make. You’ve spent months, if not years, on your album and you just want people to hear it. I get it. However, as counterintuitive as it may seem, you greatly reduce the amount of people hearing your music by releasing it right away. Think about every band you’ve deemed successful and chances are they had a plan in place to build up to the release date. Since my company, Green Light Go Publicity, is a music PR firm, we often look at everything from the perspective of a music blogger, radio station or traditional print outlet. These outlets receive dozens, if not hundreds of emails per day, all asking for music to be heard. It’s literally impossible to listen to every band who submits in a given day. This means they often need weeks, if not months, before your music is heard, especially if the familiarity isn’t already there. It also means it often takes repeated attempts contacting a media outlet before that first listen happens.<br />
<br />
<b>Set Your Release Date on Friday.</b><br />
In 2015, official release dates in the U.S. were changed from Tuesday to a global Friday release to help combat piracy. Even if piracy isn’t your top concern, this release date should be. It shows you take your band seriously and understand the standard business practice of the music industry. By adopting a Friday release date you’re also giving validity to your release.<br />
<br />
Even if your record release show doesn’t fall on Friday, you should set a Friday release date. The show should be in support of the album first and foremost. If you are someone who has set your release date based on an upcoming show, this is the time to change that. Instead set your release date and then book a show at a credible venue in support of it.<br />
<br />
<b>Target the Right Music Bloggers.</b><br />
You should be sending your music to bloggers and magazines to increase your fanbase. And that begins with targeting the right media contacts. Research the best publications for your type of music and then send it to the person who seems most likely to cover it. If you want a review, send it to the music editor or reviews editor. If it’s a specific writer, drop them a line telling them why they’ll like it based on what they’ve written about. Don’t send your rock album to a writer who only covers hip hop or electronic. No matter how good your record is, he won’t be into it and most likely the only coverage you’ll get is on his wall of shame. You should also look at the level of artists being covered at the outlet. If the outlet only covers established and celebrity acts and you’re unsigned band is hovering right around 1k followers on Facebook, the chance of that outlet covering you is slim to none.<br />
<br />
<b>Make Your ReverbNation Profile and Website Press Friendly.</b><br />
There are certain things media outlets and music industry professionals look for when discovering a new band. You should make it easy for them if your aim is increased exposure. This should include hi-res publicity photos (at least 300dpi), bio, mp3s or streamed audio they can hear. The bio should have a strong story angle that is definitively you and hasn’t already been said before. It should not include things like, “sounds like nothing you’ve ever heard before” or “we’re completely DIY.” If you need ideas for a great publicity photo, look at some of your favorite blogs to see what types of photos they post. It should tell a story about your band, look professional and catch attention. You want people to hear your music, right? So, include a single or music that is most representative of your current sound. You should NOT include your entire album or EP on your website before the release date. Instead only include the mp3 you’ve already released and then password protect the album. If you’ve received press, include press quotes with the highest profile or the best quotes at the top of your page.<br />
<br />
<b>Set a Single Release Date.</b><br />
Here’s the good news about having to wait to release your album. It doesn’t mean you have to wait to release any music. In fact, I highly recommend releasing an mp3 within three weeks to start getting the music out there and also test how people react. If you want coverage on blogs, offer at least one downloadable mp3 through Soundcloud for their readers. This is a great way to build press early to increase both fan and media interest, which increases your chance of a successful release.<br />
<br />
<b>Don’t Forget About Social Media.</b><br />
Look at ways you can keep your fans engaged while supporting those who have supported you. Start teasing out the single and album release on your social networks and create a banner for the page. If you don’t have access to a designer or aren’t inclined yourself, Canva provides great free templates for professional looking banners. Retweet when a fan or blog says something great about your music. Involve your fans in the process by giving sneak peeks of cover art, publicity photo shoots, videos or anything else they want to know about. Pay attention to where you receive the most engagement and make sure you plan out more of the same. Ask your fans to retweet and share your Facebook posts with their friends.<br />
<br />
A lot more goes into releasing an album than just setting an arbitrary release date or sending it out the minute you receive the masters back. If you truly want your music to be heard, take a little extra time planning a release that will benefit from the time and energy you put into the process.<br />
<br />
<br /></div>
Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-18704402387583394702018-08-24T11:36:00.000+02:002018-08-24T11:38:48.566+02:00How to get your music on Spotify playlists<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">This article was first published on the <a href="https://www.dittomusic.com/blog/6-tips-for-promoting-your-music-on-spotify" target="_blank">Ditto Blog</a> on July 2016.</i><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Millions of music lovers all over the world use Spotify to discover new artists, so as an up-and-coming musician, it’s vital to get your music on Spotify playlists and in front of legions of potential fans. But how do new artists get featured?</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Getting the biggest Spotify playlists to feature your tracks by reaching out to curators is not an easy task, but well worth it for the exposure you’ll receive if you’re successful. These tips will show you how to get your music featured on Spotify playlists.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Get your music on Spotify Playlists by pitching to curators </b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">When it comes to pitching your music, first of all you’ll need to find out who curates the Spotify playlist you’re interested in. They could be media figures, industry bods, or just an average Spotify user. You can either find them through Spotify or alternatively carry out some research online and email them. Some playlists may be curated by the platform itself. In this case, you’ll need to find the contact info for Spotify’s Artist Liaison.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Once you’ve found the right contact details, make sure to keep your email brief with prominent links to your music. Make it as easy as possible for them to quickly find out who you are and listen to your music.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Submit your tracks to the Ditto Music Spotify playlists</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Ditto Music is now accepting submissions for our New Music Spotify Playlists, which all feature the hottest new and independent tracks. We’ve curated a number of playlists across a wide range of genres, including indie, dance, R&B and more.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">We also pick out the hottest tracks to push to our own network of Spotify playlist curators, who control massive playlists like New Music Fridays and Viral Top 50. Click here to follow our playlists and submit your music for consideration.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Get your Spotify profile verified</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Most Spotify playlist curators will be much more inclined to include you in their playlists if your artist profile is verified. To do this, you’ll need to have at least 250 followers. Once you’ve reached 250, you can complete a Spotify Verification Request form to get your profile verified. You’ll find this form here.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Get as many followers as possible</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">While 250 followers is the bare minimum you’ll need to get your artist profile verified, the more you have, the more likely it is that Spotify playlist curators will take you seriously. Make sure all of your friends, family and fans are following you on Spotify, share your tracks across social media and promote your Spotify account wherever and whenever possible to build up your followers.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Maintain a professional online presence</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">When you’re trying to get your music onto a Spotify playlist, it’s likely the playlist curator will look into your background a little more with a quick Google search. To make a good first impression, it’s important to make sure your online presence looks as professional as possible. That includes updating your website, social media accounts and any artist bios across the web.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Share any playlists you’re featured on</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">If your music ends up being included on any Spotify playlist, no matter how small, share it as much as possible to start racking up more and more streams. It’s always a good idea to tag the playlist curator in your posts too, to show them you’re invested in their playlist and build your relationship with them.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Don’t be afraid to follow up</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Spotify’s playlist curators are always looking for the best new music and won’t want to let a great track pass them by. If you don’t have any success from pitching your tracks at first, your message may have simply been missed, so don’t be afraid to send a polite follow-up email.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<a href="https://www.dittomusic.com/blog/6-tips-for-promoting-your-music-on-spotify" target="_blank"><i>Read the original article here.</i></a>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-24525210356802388102018-08-24T11:32:00.001+02:002018-08-24T11:40:58.779+02:00Your guide to digital music marketing and crushing SoundCloud!<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Did you know that SoundCloud let you download a 400 pages PDF ebook named "The SoundCloud Bible"? They say it's your guide to digital music marketing and crushing SoundCloud. It has some very practical and helpful advice, like:</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• Get more plays and followers.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• Optimize your social media presence.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• Influencer marketing: get blogs, YouTube and SoundCloud support.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• Monetize your music on SoundCloud, YouTube and other stores.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• Learn about your rights and how to negotiate deals.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">You can download the Advanced Package ebook for USD 49 or the Complete Package for USD 99 here: </span><a href="https://heroic.academy/soundcloudbible/" target="_blank">The SoundCloud Bible</a>.Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-16784494491532637702018-08-24T11:31:00.000+02:002018-08-24T11:31:10.442+02:00Building a Spotify playlist that shows in search<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Spotify is one of the best places to promote your music. <a href="https://web.archive.org/web/20171227140024/http://diymusician.cdbaby.com/author/chris-r-at-cd-baby/" style="color: #bb7f11; text-decoration: none;" target="_blank">Chris Robley</a>wrote this article for DIY Musician, the great blog that the people at CDBaby are responsible for.</i><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">You want to land a song on a big Spotify playlist? It (probably) won’t happen overnight.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">First you have to build your playlist resume. Once your songs start seeing lots of lower-level playlist activity, Spotify’s algorithm will take notice — and THAT’s when you’re more likely to get the attention of prominent playlist curators.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">The more you build a presence for your songs on smaller playlists, the more chance you’ll have of getting a big playlist placement.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Step #1: Create your own playlists</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">This is an obvious place to start building a playlist presence, since you have complete control over the song selection.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Creating your own playlists gives you a great way to:</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• connect with fans between album cycles</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• re-purpose your catalog in countless ways by putting old songs into fresh contexts</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• highlight the music of your influences, local music scene, new discoveries, etc.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">and much more</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">But before you put too much effort into playlisting, you’ll first want to become a verified artist on Spotify so you can display and promote your playlists right from your artist page.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Go </span><a href="https://web.archive.org/web/20171227140024/https://artists.spotify.com/c/access?step=login" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">HERE</a><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;"> to find out how to get verified.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">How to create a Spotify playlist</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">1. Within the Spotify app, click “(+) New Playlist.”</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">2. Give your playlist a name and description. Be sure to use rich keywords that mention the style of music, specific artists within the playlist, or other organizing principles for the songs contained within.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">3. Upload a custom image for your playlist.</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">4. Add a URL to the “insert link” field linking to a pre-order page or music store. (Be considerate and don’t link to a competing streaming service.)</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">5. Click “Create.”</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">6. Add songs! You can do this by searching for the song on Spotify and dragging it into your playlist in the left-hand sidebar, or by clicking the ellipses next to any track and selecting “Add to Playlist.”</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Playlist best-practices for Spotify</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">There are millions of playlists on Spotify. Every user has the ability to create multiple playlists. So understandably, Spotify doesn’t want EVERY single playlist on their platform to be publicly searchable. In order for YOUR playlist to grow as much as possible, you’re going to want to show up in a search on Spotify. That way your reach extends beyond your existing fanbase.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">There are some recognizable attributes shared by many playlists that Spotify serves up in their search. Might as well emulate what’s working, right? Here’s how to make an effective — and search-friendly — playlist.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Build playlists around your interests</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">If you’re enthusiastic about your playlist, you’ll make it awesome! If not, you’ll lose steam and neglect it. Which brings us to…</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Update your playlists on a regular schedule</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">To make a playlist that’s worth following, it should be dynamic and change over time. Otherwise a user can just listen once and be done with it. Choose a day to make updates each week and keep it consistent to build expectation among followers.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Only ONE song per artist</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Unless a playlist’s sole purpose is to highlight the music of one artist, it’s best to make the song list diverse. Spotify’s algorithm can downgrade a playlist (in search and relevance) that is too heavily weighted towards one artist.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Seed your own songs!</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Nestle your song perfectly among a bunch of great tunes by other artists. But remember: just one song per playlist, unless it’s a playlist organized around your music alone.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Playlists should have between 20-60 songs</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Spotify’s algorithm favors playlists with more than 20 songs and less than 60. Aim for 25-30 when you first create the list, and then add more songs on a regular basis. Once you’re approaching 60 songs, shuffle the oldest tracks off the list. (You can even create an archive playlist to house all the songs that have been moved off the primary playlist).</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Cover artwork</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">It’s not make-or-break, but seeing one of those default playlist covers with the four smaller images is a little disappointing. You’re curating a musical experience; why not also provide a custom visual that helps listeners enter your world?</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Use smart keywords in your description</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">You should describe your playlist using words, phrases, genre descriptions, and artist names that listeners will be searching for. Spotify gives you plenty of text space to do it. Optimize!</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Your playlist name is SUPER IMPORTANT!</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Which do you think is more likely to appear in a search: “Prog-Rock Classics from the 1970’s” or “Brand New Crystal Visions of Dancing Planets Outside of Time?” Choose a playlist name that sets clear expectations.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Promote your playlists</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Share the playlists you create with your fans on social, email, etc. Ask them to follow your playlists, and ask for their suggestions for songs or artists you can add to your playlists in the future. The more followers your playlist has, the more likely it will be served up in a search on Spotify.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Tag, tag, tag</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Whenever you add tracks to the playlist, tag those artists on social (this is the more passive version of notifying the artist directly, which we’ll get to below…)</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Ask your fans to save a song from your playlist to their own playlists</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Again, Spotify’s algorithm takes special notice whenever a user is motivated to move a song from a playlist they follow to one of their own playlists. This is the MOST IMPORTANT action a fan can take to support you on Spotify. So provide a link to your playlist and ask your fans to do just that!</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Notify other artists who’ve been added to your playlists</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Reach out via Twitter, Facebook, or email. Let them know you love their music, have added a song to your playlist, and ask them to follow the playlist and promote it to their fans.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Embed your playlist</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Spotify also smiles favorably upon playlists that are being shared outside of the their platform. Embed the playlist on your own website, and ask your fans and friends to do the same. The wider your reach online, the better you look in the eyes of that mysterious Spotify algorithm.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">To embed a playlist:</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Go to the playlist page on Spotify</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Click on the ellipses</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Scroll down to “Copy embed code”</span><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Paste that code into website</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Alright, that’s enough playlist tips for one day. Keep ’em in mind and your playlist will have a good chance of appearing in Spotify’s search. You’ll also be on your way towards building a bigger playlist presence.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Want more Spotify playlisting advice? Check out the following:</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• </span><a href="https://web.archive.org/web/20171227140024/http://diymusician.cdbaby.com/music-promotion/become-verified-artist-spotify-first-250-followers/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">How to get your first 250 followers on Spotify: becoming a verified artist</a><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• </span><a href="https://web.archive.org/web/20171227140024/http://diymusician.cdbaby.com/music-promotion/6-primary-types-spotify-playlists-can-feature-song/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">The 6 primary types of Spotify playlist that can feature your music</a><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• </span><a href="https://web.archive.org/web/20171227140024/http://diymusician.cdbaby.com/music-promotion/old-song-brand-new-context-12-playlist-ideas-can-breathe-new-life-back-catalog/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Twelve playlist ideas that can breathe new life into your back-catalog</a><br />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">• </span><a href="https://web.archive.org/web/20171227140024/http://cdbabypodcast.com/2017/02/i-htm/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">How to get your music on Spotify playlists, Pt. 1</a><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Or download our FREE guide </span><a href="https://web.archive.org/web/20171227140024/https://members.cdbaby.com/campaigns/request-spotify-playlist-guide.aspx?source=PLAYLISTING-DIYBLOG&Dest=https://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/SpotifyPlaylisting_Guide&_ga=2.180899246.886058949.1494433351-1538945143.1494414511" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">“Getting Your Songs on Spotify Playlists.”</a><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Read the original article: </span><a href="https://web.archive.org/web/20171227140024/http://diymusician.cdbaby.com/music-promotion/build-spotify-playlist-shows-search/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">here</a>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-46559712761295737582018-08-24T11:28:00.002+02:002018-08-24T11:28:24.433+02:00What You Need To Know About Your Music On YouTube<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">This article was written by Chris Robley for CD Baby's great Blog DIY Musician, and it's about what you need to know about sharing your music on YouTube. The article has a special focus on how CD Baby can help you as an artist, but the ideas and points are valid for all music artists.</i><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">How, why, and when you can earn money from your music and videos on YouTube</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">If you’re distributing your music through CD Baby, we can help you earn money from Youtube in several different ways.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">For an artist who hasn’t spent a lot of time learning about YouTube, though, the details can be a bit confusing. In this article I’d like to clarify (and simplify) the distinctions.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">But first…</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Why would I put my music on YouTube if people can steal it from there or hear it for free?</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Well first, regarding piracy on YouTube — (and how can I put this delicately?) — get over it!</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">No one is stealing your music from YouTube, or not nearly as much as you might fear. Why would they? Who wants to actually keep files on their hard drive anymore when they can access the same content on YouTube almost instantly, anywhere they go, via the wonders of data moving invisibly through air?</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Second: if you have concerns about subscription or ad-supported streaming, you definitely don’t HAVE to be on YouTube. CD Baby wants to enable you to do whatever it is YOU want to do with your music career. That could mean only selling vinyl albums to fans who attend your private house concerts. For others, that could mean making tracks available on every digital platform. There’s no right strategy. You should follow the approach that works best for you and your fans.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">But having said that, it’s worth repeating the common argument: unless you’re Taylor Swift or Adele or Radiohead, you should be cautious about putting up barriers between you and your potential fans. Adele can window her newest album, or keep it off of streaming platforms altogether, and she’s guaranteed to still get sales… because she’s ADELE; her fans will follow her wherever she leads (though notice that her videos are still on YouTube).</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Again, unless you’re sure your fans will jump through a few hoops to get your music, I’d give it some serious thought before you decide to hold your music back from the biggest listening engine in the world.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Can you really make money from YouTube?</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">The short answer: yes.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">The longer answer: It’s like most things in the music industry. You’re not guaranteed success, and it’s always the case that a few people are earning more, and most people are earning less — but YES: there’s real money to be made, and YouTube ad money can be an important part of your increasingly diversified music revenue streams (ticket sales, CD and vinyl, merch, downloads, streaming, sync licensing, publishing royalties, SoundExchange royalties, etc.)</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">We (CD Baby) have paid out more than $5 million in YouTube money to independent musicians so far, and that figure is growing fast. Some CD Baby artists are earning tens of thousands every quarter from YouTube alone.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">And since CD Baby’s YouTube Monetization and Sync Licensing Programs are included with CD Baby distribution, why not set yourself up to collect what’s yours and be ready for when a song or album catches on?</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">So, let’s talk about these various avenues for driving revenue from YouTube activity</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">(I just used lots of V’s in that sentence, didn’t I?)</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">The three revenue opportunities I’ll be talking about in-depth are: 1) micro-sync licensing — which actually covers a broader realm than just YouTube, including other video platforms such as Vimeo, , 2) Content ID — including U.G.C. (user-generated content), and 3) subscription streaming and ad revenue from YouTube Music.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">1. Micro-sync licensing</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">As the writer and publisher of your own music, you have the right to license your songs for “synchronization,” meaning your music gets synched to moving images (film, TV, commercials, games, etc.). Artists can sometimes earn high dollars from a traditional sync placement, and CD Baby has recently placed some of our artists’ songs in film and TV productions for as much as $44,000.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">But with the explosion of online video over the last ten years, there’s a whole new world of sync opportunities: micro-sync licensing.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Micro-sync licensing is where video content creators (many of them non-professionals) license your music for a small fee so they can add it to their own home movies, wedding videos, and crazy cat clips. Then they can upload their video to YouTube, Vimeo, etc. without worrying about any copyright issues concerning the music.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">To be clear, micro-sync licensing is not a revenue stream that’s generated through YouTube activity. When your song is licensed for micro-sync usage (long before it ever ends up on YouTube, or Vimeo, or other online platforms), you earn a small upfront fee for that license. That license gives content creators the right to then use your music in the videos they post online. So micro-sync licensing is not tied to YouTube, nor does it depend on YouTube — but if we’re talking about synching music with video, let’s be real: a majority of the people who will license your music in this way will end up putting that video on YouTube. So we can see YouTube as one of the driving forces beyind micro-sync revenue.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Plus, when these creators upload videos to YouTube that contain your legally licensed music, you also earn a share of any YouTube ad revenue associated with those videos in perpetuity, through YouTube’s Content ID system. (More on this second revenue source later).</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">If you’ve signed up for CD Baby’s Sync Licensing Program, your music will be made available to video content creators for micro-sync licensing, as well as traditional sync licensing opportunities.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">[Check out our interview with CD Baby artist Josh Collum to see how he quickly grew his micro-sync revenues from a few hundred dollars a year to tens of thousands every quarter.]</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">2. Collecting ad revenue through Content ID </b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">As I outlined above, you generate upfront income through micro-sync whenever a content creator legally licenses your music for use in their video.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">But let’s be honest: most people on YouTube are not paying to legally license the music they use in their videos. That’s where Content ID comes in!</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Through CD Baby’s YouTube Monetization Program, we’ll make sure YouTube takes an audio fingerprint of your songs using their Content ID system, and properly identifies every instance of your music across all of YouTube — not just official music videos you’ve uploaded to your own channel, but also videos uploaded by other people (known as user-generated content, or “UGC.”)</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">When they find such instances (in fact, when they find ANY instance of your music on their free platform) YouTube will serve up advertisements on those videos. Any time advertising revenue is generated from an ad placed on a video containing your music, you earn a share.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Why is CD Baby claiming rights to my video?</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">In short: we’re not.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">If you see a “matched third party content” notice on a video you’ve uploaded to your own channel, that means YouTube’s Content ID system is working correctly. They’ve identified that your music is used in the video, and because CD Baby is helping you monetize your music across YouTube, the notice identifies us as the party who administers those rights for you. You still retain 100% ownership of your music.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Again, if advertising revenue is generated — by a viewer clicking an ad or watching some minimum duration of a video ad — you, as the rights holder to the music, are paid a share of that ad revenue. You’ll see the payment in the accounting section of your CD Baby members dashboard.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">[If you want to know more about how and when ads are selected for display on your videos, check out our article “How monetization works on YouTube.”]</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Granted, payment from a single ad click or ad view won’t be much to shout about, and you won’t earn nearly as much from a single micro-sync placement as you would if your song got used in a Coke commercial; but in the modern music industry, what your fans do (and want to do) with your music has real value. Cumulatively, ad revenue through Content ID and licensing fees for micro-sync placements can add up, especially when you consider that these earnings are possible in perpetuity.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Rather than the one big moment, it’s about volume over time.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">How can you generate more advertising revenue on YouTube? Try a few of these techniques to encourage your fans to create video content using your music:</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Make sure your fans know they can use your songs for their wedding videos, family reunion videos, company or school projects, vacation slideshows, etc.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Host a video contest and ask your fans to create music videos. It doesn’t have to be a big-budget production: It could be footage of a dance party, a stop-motion animation, a bunch of kids lip syncing, or a lyric video.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Create and upload videos for ALL your songs (even if they’re just simple album art videos).</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Sign up your entire back catalog for CD Baby’s Sync Licensing and YouTube Monetization Program, because you never know which of your songs might be perfect for some content producer’s needs. Even your oldest songs can keep working for you long-term.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">3. YouTube Music</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Here’s where things can get a little more complicated. YouTube recently launched its YouTube Redsubscription service, which lets subscribers watch videos and listen to music (including full albums in high quality audio) ad-free — even when offline — for $9.99/month.The music portion of this subscription service is contained within an app called YouTube Music (formerly known as YouTube Music Key).</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">As a CD Baby artist, if you’re distributing your music to streaming services such as Apple Music and Spotify, your albums and singles will be delivered to YouTube Music automatically as part of your distribution package.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Note: this distribution to YouTube is a SEPARATE service from our YouTube Monetization Program, even though both are included in the price of any CD Baby Pro or Standard package.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">(Don’t want your music streaming on YouTube? No worries. Just change your distribution preferences within your members account.)</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">So, if your distribution level is set to include streaming services, we will deliver to YouTube high quality album art videos, or what YouTube is calling “Art Tracks,” which play audio while displaying an image of your album cover.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">These Art Track videos are available NOT ONLY to YouTube Red subscribers — for which you’ll be paid a streaming fee based on YouTube Red’s monthly subscription revenue (similar to how Spotify and Apple Music structure per-stream payouts) — but also as ad-supported content accessible to EVERYONE for free on YouTube.com. That’s why it’s important to make sure you’re set up to collect ad revenue through Content ID as well, because the same exact Art Track video could be earning you money in two different ways:</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Revenue for a subscriber’s streaming activity on YouTube Music will be paid to you by CD Baby similarly to a stream on Spotify or Apple Music, and you’ll be able to view the details in the accounting section of your member account.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* If the video is viewed by non-subscribers, it might be generating ad revenue. Your share of that revenue would be paid to you through CD Baby’s YouTube Monetization Program.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">What if I don’t want my music on YouTube?</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">That is fine. You can change your distribution settings within your CD Baby member account at any time. We’ll have YouTube remove those Art Track videos.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">4. Elbow grease</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">There are, of course, plenty of other ways to use YouTube to earn money. These include:</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Harnessing the power of your fan community through a service such as Patreon.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* Using YouTube Cards, calls-to-action, and video descriptions to drive external sales or crowdfunding.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">* And the most obvious of them all — crossing your fingers and hoping that exposure/activity/promotion means that if people enjoy your music and videos on YouTube, they’ll be more likely to buy an album, sign up for your mailing list, or attend one of your concerts down the line.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">—</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Hopefully this helps you better understand the process of monetizing your music on YouTube. The good news is, even if the details are still foggy, you really don’t have to worry about it when you sign up with CD Baby. We’ll monetize your music for you, make sure that Content ID is working correctly, and pay you what you’re owed (both ad revenue and subscription streaming revenue.)</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Get started monetizing your music on YouTube today!</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Looking for more info on getting the most out of YouTube? Check out the following articles:</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">1. Twenty-five ways to optimize your YouTube channel</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">2. The importance of watch time and subscribers to your YouTube channel</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">3. A quick guide to YouTube advertising for musicians</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Note: Read the original article <a href="https://web.archive.org/web/20171227140024/http://diymusician.cdbaby.com/youtube/everything-you-need-to-know-about-your-music-on-youtube/" style="color: #bb7f11; text-decoration: none;" target="_blank">here</a>, it has some video's that explain CD Baby's role in detail.</i>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-72465286474807654162018-08-24T08:56:00.000+02:002018-08-24T11:43:03.559+02:00How To Advertise Your Music On Facebook<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">This post was written by Lisa Occhino and originally appeared on the <a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/how-to-advertise-your-music-on-facebook" style="color: #bb7f11; text-decoration: none;" target="_blank">Bandzoogle Blog</a>. Lisa Occhino is the founder of <a href="https://web.archive.org/web/20171227140024/http://songwriterlink.com/" style="color: #bb7f11; text-decoration: none;" target="_blank">SongwriterLink</a>, a free songwriting collaboration website that matches you up with exactly the kind of co-writers you’re looking for. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music.</i><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">But for any musician who’s trying to get more fans and figure out how to better engage their audience, </span><a href="https://web.archive.org/web/20171227140024/https://www.facebook.com/business/help/415745401805534/?helpref=hc_fnav" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Facebook Ads Manager</a><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;"> is invaluable.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Ads Manager is a powerful tool that allows you to create, manage, and measure Facebook ad campaigns. With some testing and tweaking, advertising your music on Facebook can be one of the most budget-friendly and effective ways to reach both current fans, and get new music fans.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">1. Define your goal</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">You need to have a way of measuring the success of your Facebook ad campaign, so the first step is to set a specific goal. Attach concrete numbers and a deadline to it. The more detailed you make your goal, the better.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">For example, if you have tour dates to promote, how many tickets do you want to sell, and by when? If your goal is to build your email list, how many new signups do you want in the next 30 days? If you’re about to release a new single, how many downloads or streams are you hoping for in the first week? What’s the crowdfunding target you need to hit by the end of the month?</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Should you run a “like” campaign?</b><br />
<b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /></b><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Although Facebook ads can certainly help increase “likes” on your page, we wouldn’t recommend making that your primary goal for a targeted campaign. If those new “likes” are mostly random (or worse, spam accounts) and the people behind them are not actually engaged with your content, it could end up costing you more to reach your real fans.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">2. Determine your budget</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">The great thing about advertising on Facebook is that you can test out your ads first with a small budget and determine what works best before putting more money into them. You can set either a daily budget or a lifetime budget (meaning day-to-day spending will vary slightly, but you won’t exceed the total budget you allocate for the lifetime of the ad set).</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Facebook ads work on an </span><a href="https://web.archive.org/web/20171227140024/https://www.facebook.com/business/help/163066663757985" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">auction</a><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">, so the cost is determined by your targeting and the amount of competition among other advertisers for that audience.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Depending on the goal you’ve set, you can choose to pay for your ads by cost per thousand impressions (CPM) or cost per click (CPC). CPM is a better choice if your goal has to do with spreading awareness and inexpensively reaching as large an audience as possible. CPC is usually a more expensive way to advertise, but the upside is that you only pay when someone actually clicks on the ad, so it can be a smarter option for conversion-oriented goals.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">3. Identify your target audience</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Another big benefit of advertising music on Facebook is that you can get as specific as you want with your targeting — which means that you’re not wasting your precious dollars on advertising to people who aren’t likely to care about your music.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">If you’re new to Facebook ads, you’ll probably need to play around with different targeting options for a bit until you hit on the right combination. In Ads Manager, you’ll be able to see in real time how your estimated reach changes as you make tweaks.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Here’s an overview of all of Facebook’s </span><a href="https://web.archive.org/web/20171227140024/https://www.facebook.com/business/learn/facebook-tips-ad-targeting" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">audience targeting options</a><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">, but as a musician, you’ll definitely want to explore some of the following:</span><br />
<ul style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who already like your Facebook page</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">Friends of people who like your Facebook page</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who are interested in bands similar to yours</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who live in your city (if you’re trying to build up your local fanbase)</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who live in cities where you plan on touring</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who have engaged with your Facebook videos</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who have visited your website (you’ll need a Facebook pixel to do this)</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">People who have subscribed to your email list</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;">Lookalike audiences of any custom audiences you’ve created</li>
</ul>
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Sometimes, even a small change in your targeting can make a big difference in your conversions. Within your campaign, try running different ad sets targeted at different audiences, and compare the results to get a better idea of what’s most effective.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">4. Create your ad</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">You have several options for the format of your ad. Ads that feature a single image, a link, and a call-to-action button (such as “learn more” or “sign up”) are common, and video ads are becoming increasingly popular.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Other options include carousel ads (featuring multiple images or videos that people can click through in a single ad), slideshow ads, and collection ads, all of which you can read more about here.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">For musicians, we’d recommend starting out with a simple single-image link ad or a video ad, depending on what your objective is. A link ad would be a great choice if you want to drive traffic to a landing page on your band website or your online merch store, while a video ad would be effective to promote an upcoming show, tour, or new music video.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">When you </span><a href="https://web.archive.org/web/20171227140024/https://www.facebook.com/business/help/898399293584952?helpref=faq_content" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">create a new ad in Ads Manager,</a><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;"> you’ll be guided through selecting your objective, audience targeting, budget, schedule, and placement (i.e., where it’s going to be displayed). After you finalize those settings, you’ll then be taken to the section where you choose the format, media, and text for your ad.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Once you’ve reviewed all of the details, click the “place order” button. Your campaign will be under review at first, but as long as it meets Facebook’s advertising guidelines, the status will update to “active” shortly thereafter.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Ads vs. boosted posts</b><br />
<b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /></b><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">If there’s something you’ve already posted on your Facebook page that you simply want to be shown to more people, boosted posts are a quick and easy way to do that. However, keep in mind that options are more limited if you boost a post rather than create an ad.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">5. Measure your ad’s performance</b><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">The work isn’t over once your campaign is active! While it’s running, you need to track its performance and make any necessary adjustments.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Ads Manager provides all the metrics you need to help you figure out how well your ads are doing. For example, if you’re testing a few different ad images within one campaign, you’ll want to go into your analytics after a few days and see which versions are performing the best for the lowest price. By turning off the versions that aren’t performing as well, your budget will get reallocated to the more successful ads, giving you the most bang for your buck.</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">While best practices for Facebook advertising remain consistent, the tools are always evolving and improving. So keep testing, keep experimenting, and keep tracking your results!</span><br />
<br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" />
<span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">Read the original article </span><a href="https://bandzoogle.com/blog/how-to-advertise-your-music-on-facebook" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">here</a><span style="background-color: #fff9ee; color: #222222; font-family: "georgia" , "utopia" , "palatino linotype" , "palatino" , serif; font-size: 15.399999618530273px;">.</span>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-77494470095467088772018-08-24T08:48:00.000+02:002018-08-24T08:48:09.221+02:00How to Advertise Your Music Using Google AdWords<i style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">This guest post is by <a href="https://web.archive.org/web/20171227140024/http://songwriterlink.com/" style="color: #bb7f11; text-decoration: none;" target="_blank">Lisa Occhino</a> and was first published on the <a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/how-to-advertise-your-music-using-google-adwords" style="color: #bb7f11; text-decoration: none;" target="_blank">Bandzoogle</a> web site.</i><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">You’ve probably tried boosting your posts on </span><a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/how-to-advertise-your-music-on-facebook" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Facebook</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">, and maybe you’ve even run a few ads on </span><a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/how-to-advertise-your-music-on-instagram" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Instagram</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">. But have you ever considered how powerful Google’s search network can be for advertising your music?</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Optimizing your online presence for Google is super important, and there’s a lot you can do to </span><a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/seo-checklist-for-musicians" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">increase organic search traffic</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> to your band website. But in this article, we’re going to explore how to advertise your music using Google AdWords.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Although big companies pour thousands of dollars per month (and sometimes even per day) into AdWords campaigns, the great thing about the platform is that you can completely customize it for your own needs and budget, no matter how big or small.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Even if you invest just a few dollars a day, you can see how many people are shown your ads, how many people click through to your website, and which ads and keywords are outperforming the rest.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">For example, let’s say you’re a local band looking to get booked for wedding or corporate gigs in your area. If you run an AdWords campaign with the right geo-targeting and keywords, you can essentially guarantee that you’re reaching people who are actively looking to book bands like yours. And the more relevant your ads are to your target audience, the less you actually end up paying per click.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Define your goal</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">First, ask yourself: What am I looking to get out of an AdWords campaign? Whether it’s selling tickets for a show, booking local gigs, or </span><a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/how-to-drive-more-traffic-to-your-music-website" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">driving more traffic to your website</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> to get email list signups, it helps enormously to have a specific goal in mind right from the start.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">You’ll find that there are many different elements to experiment with as you go through the process of setting up a campaign, so don’t get frustrated if you don’t hit your goal the first time around. Sometimes, a small change can make a big difference in how effective your ads are.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">How much does AdWords cost?</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">AdWords uses a cost-per-click (CPC) model, which means that you only get charged when someone actually clicks on your ad, no matter how many times it’s shown. You can set whatever daily budget you’re comfortable with, and you can rest assured that you’ll never spend more than that amount per day.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Your CPC is largely determined by how many other advertisers are bidding on the same keywords that you’ve selected. While keyword competition and maximum bids are both important factors, AdWords also takes quality and relevance into consideration — which means that better ads are rewarded with lower costs and better placement.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">How to find relevant keywords</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">The keywords you select play a crucial role in the success of your ads, so it’s important to set aside some time for research before you dive into creating a campaign.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Put yourself in the shoes of your potential fans. What would you Google?</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Google’s free </span><a href="https://web.archive.org/web/20171227140024/https://adwords.google.com/home/tools/keyword-planner/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Keyword Planner</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> should be your first stop. You can use it to find out how often keywords are searched, how competitive they are, and even discover new keywords that could be effective for you. You can supplement your research with other free tools like </span><a href="https://web.archive.org/web/20171227140024/https://trends.google.com/trends/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Google Trends</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> and </span><a href="https://web.archive.org/web/20171227140024/https://www.wordtracker.com/" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">Wordtracker</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">As you research, start building a master list containing your most important keywords. You’ll need it to create your ads, so keep it handy!</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">We highly recommend that you read through our </span><a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/seo-keyword-research-for-musicians" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">in-depth guide to keyword research</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> (which also includes advice on what to do if search volume for your band is low), because the keywords you choose to target will make or break your campaign.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><b style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">How to create an AdWords campaign from scratch</b><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">In this section, we’ll walk you through how to set up a simple Search Network ad.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">There are other types of campaigns you can set up through AdWords, such as Display Network ads and YouTube video ads, but we suggest that you get comfortable with Search Network ads first, and then explore the other options later if you’d like.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Note: We’re using the </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/6306932?hl=en" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">new AdWords experience</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> for this tutorial. Here’s how to </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/6306925#switching" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">switch</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> if you have an existing AdWords account with the old experience.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">1. If you don’t already have a Google AdWords account, head over to the AdWords homepage and click the “start now” button to sign up for free.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">2. Once you’re logged in, click “campaigns,” then click the plus sign to create a new campaign.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">3. You should now be on the “campaign type” screen. Click “search network,” then select your campaign goal.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">4. After clicking “continue,” you’ll see the page where you enter all of your campaign settings.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">To keep things simple for your first campaign, we recommend selecting “no” for “add display network” and keeping most of the default settings. Certainly feel free to specify different locations or languages based on where you are and the audience you’re targeting.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">5. Enter your daily budget and your campaign start and end dates, and then click “save and continue.”</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">6. You should now be on the screen where you set up your </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/6298?hl=en" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">ad groups</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">. Using the master keyword list you built earlier, create two or three ad groups with sets of related keywords in each so that you can see what kind of searches are best for reaching your target audience.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Try not to go overboard with this — for now, stick with just a handful of relevant keywords for each ad group. You can always add more later if you’d like.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Important: Read up on </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/7478529?hl=en&ref_topic=3122868&visit_id=1-636461284520862361-4221544821&rd=1" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">keyword matching options</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> (i.e., controlling the kind of searches that trigger your ads), because poorly matched keywords are one of the biggest money-wasting mistakes that beginners make with AdWords. If you have some flexibility with your spending, a </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/6337842" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">broad-to-narrow strategy</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> is the way to go. But if you’re on a really tight budget, your best bet is to start with narrower targeting and less traffic while you get the hang of AdWords, and then expand from there.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">7. After you hit “save and continue” on your ad groups, you’ve reached the final step of the process: creating your ads. This is where you enter the headline, URL (which should be a </span><a href="https://web.archive.org/web/20171227140024/https://bandzoogle.com/blog/musicians-how-to-properly-use-a-landing-page-on-your-website" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">landing page</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> that’s highly relevant to the search), and description for your ad.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Google recommends creating at least three ads per ad group to see what messaging works for your potential fans. Here’s a complete list of </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/6167122" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">best practices for search ads</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Pro tip: You’ll see a better click-through rate if you use keywords from your ad group in the ad headline itself.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">8. Once you’ve finalized your ads and entered your billing information, you’re done with your campaign setup!</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">At this point, it’s a good idea to go back through the campaign and review everything you’ve entered to make sure it’s exactly what you want. You can make edits to your budget, ad groups, keywords, and ads by using the menu on the left side of the screen.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">It might take a little time for for your ads to be reviewed, but once they’re approved, they’ll automatically run between the start and end dates you specified for your campaign.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"><b>Test and measure performance</b></span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">As with all forms of digital advertising, running a successful AdWords campaign requires consistent testing, tracking, and tweaking to get the most bang for your buck.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Be patient for the first few days and allow the data to accumulate. In about a week, you should start to have an idea of which ads and keywords are performing better than others. Keep a close eye on them, and pause any ads or ad groups that are clearly not performing well at all.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">If you’re seeing promising results after a couple of weeks, consider increasing your daily budget. If not, don’t panic — just continue testing different combinations of keywords and ad copy until you find your sweet spot.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">It’s a good idea to log into AdWords at least once a week to see how your campaigns are doing, and make any tweaks if necessary. You can avoid wasting a lot of money if you regularly </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/7531771?co=ADWORDS.IsAWNCustomer%3Dtrue&oco=0" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">review the search terms</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> that led to clicks on your ad and carefully build a </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/answer/7102460?co=ADWORDS.IsAWNCustomer%3Dtrue&oco=0" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">negative keyword list</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">If you’d like to gain a deeper understanding of the platform and start experimenting with other types of ads besides search ads, the </span><a href="https://web.archive.org/web/20171227140024/https://support.google.com/adwords/?hl=en#topic=3119071" style="color: #bb7f11; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px; text-decoration: none;" target="_blank">AdWords Help Center</a><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;"> is a great resource.</span><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><br style="caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;" /><span style="background-color: #fff9ee; caret-color: rgb(34, 34, 34); color: #222222; font-family: Georgia, Utopia, "Palatino Linotype", Palatino, serif; font-size: 15.399999618530273px;">Lisa Occhino is the founder of SongwriterLink and the Director of Marketing & Communications at Soundfly. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music.</span>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-79304064986692068882018-08-23T20:58:00.000+02:002018-08-23T20:59:28.296+02:00How to get your music featured in Spotify playlists<i>This article was written by Lisa Occhino for Bandzoogle. Lisa Occhino is the founder of <a href="http://songwriterlink.com/" target="_blank">SongwriterLink</a> and the Director of Marketing & Communications at <a href="https://soundfly.com/" target="_blank">Soundfly</a>. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music.</i><br />
<br />
Stream counts are a big indicator of success on Spotify, but there’s another factor that plays an enormous role: the number of times your tracks have been added to playlists.<br />
<br />
According to <a href="https://www.buzzfeed.com/reggieugwu/the-unsung-heroes-of-the-music-streaming-boom?utm_term=.bhyRM0ZRk#.yeYqJR6qz" target="_blank">BuzzFeed</a>, one out of five plays across all streaming services happens within a playlist, and that number continues to grow. <a href="https://www.buzzfeed.com/reggieugwu/the-unsung-heroes-of-the-music-streaming-boom?utm_term=.bhyRM0ZRk#.yeYqJR6qz" target="_blank">Half of Spotify’s global users</a> listen to human-curated playlists (as opposed to algorithmic playlists), which generate more than a billion plays per week.<br />
<br />
There’s no arguing that people love and trust playlists for music discovery. And since there are millions of playlists, you have a great opportunity as an artist to connect with super-niche audiences who truly dig your music and want to support you.<br />
<br />
Spotify playlists are created and curated in a few different ways. The most popular playlists (like RapCaviar) are curated by Spotify’s in-house team, and are obviously the most coveted features. Other Spotify-owned playlists <a href="https://www.secretshoresmusic.com/2017/10/18/spotify-fresh-finds/" target="_blank">start with big data</a> and are then sorted and perfected by Spotify employees.<br />
<br />
Then there are the purely algorithm-driven, personalized playlists, like Discover Weekly and Release Radar. There are also branded playlists curated by record labels, companies, and influencers. And finally, there are user-created playlists, which anyone (including you!) can make.<br />
<br />
What many artists may not realize is that Spotify not only tracks a myriad of metrics within the platform, but it also crawls hundreds of music blogs, keeps tabs on social media buzz, and measures it all against key tastemakers’ listening activity on Spotify. This is the engine behind playlists like Fresh Finds that can really move the needle on an independent artist’s career.<br />
<br />
So, it makes sense to think about playlist features as just one piece of a comprehensive strategy in which all of your efforts complement one another. Press and social media mentions feed Spotify features, and vice versa.<br />
<br />
<h3>
5 steps to increase your chances of getting featured</h3>
<div>
<br /></div>
<h4>
1. Get verified</h4>
Becoming a verified artist on Spotify is really easy — just <a href="https://artists.spotify.com/c/access/artist" target="_blank">go here</a> and fill out the short form.<br />
<br />
That verified checkmark next to your artist name not only indicates that you’re legitimate, but also gives you more control over your artist page and access to a wealth of stats and fan insights (which we’ll dive into in the next installment of our “Streaming for Musicians” series).<br />
<br />
Just recently, Spotify announced a new beta feature that allows all verified artists to submit unreleased music directly to their worldwide editorial team for playlist consideration. Although they’re still testing this feature and will likely modify it based on partner feedback, there’s no downside to jumping on this opportunity if you’re planning a new release soon. You can learn more about how to submit and what they’re looking for <a href="https://artists.spotify.com/blog/share-new-music-for-playlist-consideration" target="_blank">here</a>.<br />
<br />
<h4>
2. Get active on Spotify</h4>
The more active you are on Spotify and the more your songs are being added to playlists, the more likely you are to get noticed by both human curators and the algorithm.<br />
<br />
Make sure that you’re regularly releasing new music, even if it’s just singles or EPs. Focus on promoting your artist page and building up your Spotify following to ensure that your new tracks appears in your followers’ Release Radar.<br />
<br />
Especially when you’re first starting out, you want to try to build up that social proof as much as you can so that you have a solid foundation for the long run. Be sure to link to your Spotify artist page from your website, share it on all your social media pages, and include it in the occasional email newsletter to your fans.<br />
<br />
Build a professional website in just a few clicks where you can sell music and merch commission-free! <a href="https://bandzoogle.com/" target="_blank">Sign up free with Bandzoogle now</a>.<br />
<br />
<h4>
3. Start small and work your way up</h4>
While getting featured on the big, official playlists is the dream for most artists, the algorithmic playlists drive a staggering number of listens. So if you simultaneously work the algorithm and pitch niche, independent curators, you’ll be much more likely to pick up steam on Spotify and get noticed by some of the more influential curators, or even Spotify’s own editorial team.<br />
<br />
First, set aside a chunk of time to do some listening and research. Find playlists that you think your music would genuinely be a perfect fit for. Once you’re feeling good about the list you have, make a note of which playlists are algorithmic and which are curated.<br />
<br />
For the algorithmic playlists, your best bet is to build up as much buzz as you can, both on and off Spotify. For the human-curated playlists, find out who created them (the username will be linked right at the top, under the playlist title and description) and whether they’re open to pitches.<br />
<br />
<h4>
4. Write a compelling, personalized pitch for each curator</h4>
If you’re connected to any sort of publicist, manager, label executive, or other industry person who knows a relevant curator, definitely work those contacts as a first stop. Otherwise, track down the contact info for the curators on your list who accept submissions, then write each of them a personalized pitch explaining why your song would be perfect for their playlist.<br />
<br />
The guidelines for this are essentially the same as when you <a href="https://bandzoogle.com/blog/how-to-get-publicity-to-promote-your-music" target="_blank">pitch music journalists</a>, talent buyers, or anyone else. Put yourself in their shoes, and figure out why they should care about this particular email from an artist they don’t know, especially when they have an inbox chock-full of similar emails. It’s clear what the benefit is for you, but what’s the benefit for them?<br />
<br />
Communicate your authenticity and that you’ve actually taken the time to listen to their playlist. Keep your message fairly brief, but be specific about what you’re asking, and make it as easy as possible for them to say “yes.”<br />
<br />
<h4>
5. Keep up your online presence and broader PR efforts</h4>
If you do manage to snag a playlist feature, no matter how small, do everything you can to leverage it and keep that momentum going. Shout it from the rooftops on all your channels, and thank the curator to show them how much it means to you.<br />
<br />
Deepen the relationship by inviting them out to a live show if you’re ever playing in their city. If it’s a big enough feature and you have a budget to work with, you may want to consider working with a PR firm to squeeze everything you can out of it and roll it into even bigger opportunities.<br />
<br />
If you haven’t gotten any traction yet with playlist features, don’t panic or give up. It may seem like artists go viral overnight, but honing your craft and building real buzz takes time. Remember that this is just one part of your strategy, and that maintaining your online presence and working on your bigger-picture PR efforts will all feed into Spotify’s algorithm.<br />
<br />
<h4>
You can make your own playlists, too!</h4>
As you work on building your Spotify presence, don’t forget that you can also create your own public playlists and feature them on your verified artist page. It’s a great way to engage with your fans and also show support for fellow indie musicians.<br />
<br />
You’ll want most of your playlists to be comprised of other artists’ songs, with just one or two of your own tracks thrown into each. You can curate playlists around just about any theme, but we’d recommend starting simple (and searchable) with a genre, mood, or activity.<br />
<br />
You can even collaborate with other artists and bands on a playlist, and multiply your efforts by cross-promoting it to each other’s audiences. It’s a win-win all around!<br />
<br />
Also check out: <a href="https://bandzoogle.com/blog/streaming-for-musicians-how-does-it-all-work" target="_blank">Streaming for Musicians: How Does It All Work?</a><br />
<br />
<i>Read the original article <a href="https://bandzoogle.com/blog/how-to-get-your-music-featured-on-spotify-playlists" target="_blank">here</a>.</i>Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0tag:blogger.com,1999:blog-2720028060906302972.post-53194317405556469662018-07-02T12:32:00.002+02:002018-08-24T08:49:28.722+02:00The most important thing to rememberWhen you create music and want to share it with others, the most important thing to remember is this: Be real, be yourself, be honest, be patient, be positive - and be grateful.<br />
<br />
From my thirty years as a composer and music artist, this is what I have learned. You will find thousands of web sites with advice, training, courses, teaching you to set goals, to work hard, how to beat the competition, how to be successful... But as long as you are not true to yourself and your music, all this is a waste of time and energi. If you - however - let your heart and not your lust for success create your music and guide you when promoting your music, you are already successful!<br />
<br />
- Helge (artist <a href="http://homelessballoon.com/" target="_blank">Homeless Balloon</a>)Homeless Balloonhttp://www.blogger.com/profile/06783672916440967755noreply@blogger.com0