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tirsdag 7. mai 2013

Ten Principles For Sucess in Music Marketing

Mark Knight is the founder of Right Chord Music, a management and consultancy business. Mark has 12 years experience working as a music marketing consultant for some of the world’s biggest brands including Coca-Cola, Nokia & T-Mobile, and 7 years experience as an artist manager previously with Blackchords and now The Daydream Club. It’s this fusion of the music brand world and music band world which sets Right Chord Music apart. - Here are Mark Knight's Ten Principles For Sucess in Music Marketing:

1. Write, record and play high quality music

It seems like an obvious thing to say, but everything starts & ends with the music. If the songs are poor, the recording is bad, and the live show is dull don’t expect to make a living from music.

2. Continue to only deal in high quality

Some of the best new bands and artists are let down by terrible videos, bad photography and shocking design. Yes it is fickle, but judging a book by it’s cover is a reality. When you are choosing which artist to review, book, or even sign you are invariably drawn to the most attractive presentation. So why not increase your chances of being heard? Remember, you can have the best music in the world but if nobody listens ,you get nowhere.

3. Be your own biggest critic and biggest promoter

Continue to critique everything you produce, and ask yourself: Is this good enough? Does it communicate who we are? Would I really recommend, share or buy our music? Conversely to keep on promoting your music, be opportunistic but never annoying. You can hire a great PR agency but nobody is likely to ever care as much about your music as you do. Who have you told about your music today?

4. Register with the PRS For Music

Register your music with collection agencies to ensure you are receiving the money you are legally entitled to from radio, TV or live appearances. In takes minutes to ensure you get what is owed to you. (Note: PRS is the composer's and lyric writer's organization in Great Britain. In your country, the name(s) will be different, like TONO, Koda, Teosto etc.)

5. Plan to release music – never just release it

If may have taken you months or years to produce your music, so don’t just rush it out without giving the promotion due care and attention. Plan what to release, how, when and who will be interested (industry and fans).

6. Promote before the release

Remember the media are obsessed with new music, so once something is out they quickly lose interest. Don’t forget it takes time to get press, you’ll need to join the queue! Always allow at least 6-8 weeks ahead of the release date to give yourself a decent chance of radio, magazine and blog coverage.

7. Don’t create fake hype – be honest and humble

Don’t waste your time saying you are the best band since The Stone Roses. Only ever include quotes from recognised music sources. Fake hype gets you nowhere.
8. Understand the rules and the realities

It’s great to think differently but remember most people don’t. Most people use Facebook, most people download music from iTunes and most people watch videos on YouTube. So start by making sure you have your music in places where people are guaranteed to go. Then work out how to make your content stand out. Get this right before starting to create your own music store or asking people to change their consumption habits.

9. Remember relationships aren’t built with a Like or a Follow

Fans are like friends,  and you need to work hard to maintain great friendships. So when you get a new Like or Follow consider it the start of the conversation not the end of it. Support other bands, share their content, promote blogs, and club nights and you’ll find they are much more likely to support you.

10. Think in stories and cycles

It’s important to maintain momentum, so plan the next 6 months, don’t think about one release – think about two or three. Always know what is coming next, but be open to change and modify plans. Remember for unsigned bands or independent artists releasing a single, EP or album is NOT news. To boost your chances of standing out aim to build compelling stories around your releases, providing journalists, blogger and DJs with something to talk about.

Read more and download our free music marketing planning cycle here.

Read the original article here!

2 kommentarer:

Mark Knight sa...

To avoid any confusion, this article was not written by Mark Knight the DJ as suggested in this article. This was written by Mark Knight, the founder of Right Chord Music

Helge Krabye sa...

Thank you for clearing this up! Sorry for the wrong info, I will correct it now.