A great article with the title above is available at the Music Think Tank. It's written by Katey Laurel, and she starts off like this:
"So one of the main things I’ve had to learn this year with the rapid advance of social networking as a direct-connect to your fans is this: DON’T make the mistake of overmarketing to them.
Fans become fans because they LIKE your music, but they are naturally curious about the person behind the music and the LOVE getting to know you even more than they like your music. This is an incredibly important lesson to learn. Keep in mind that the same should be true for you in order for there to exist a genuine relationship between the two of you…be more interested in learning about and knowing your fans than SELLING to them. They will buy your music if and only if you’ve established trust and interest with them as an independent artist. Let’s face it - we’re not Taylor Swift or Beyonce who have had millions of dollars behind developing their brand that is mass-marketed to everyone. We are independent artists with limited marketing budgets and time and genuine care will go a LONG way in your social networking strategies."
Read the rest of the article here