Again from the great music think tank, an article about the psychological principles that will help you sell more music. The article starts off like this: "In the past decades, dozens of books have been published about human behavior and the science of persuasion. These books reveal psychological foundations of many marketing-techniques and scrutinize how people make choices and how they are influenced.
One of the classic books in this genre is Influence: The Psychology Of Persuasion. It’s written by the social psychologist Robert B. Cialdini and although it dates from more than 25 years ago, the book is still relevant today. It provides insights in psychological principles that can be applied to a broad range of fields, including music." - Click on the title to read the article.