This is a Hyperbot guest post by Seamus Anthony, a Melbourne-based musician.
While music is my first love, I actually currently make more money as a website geek and, to a lesser extent, a writer. So I know how Internet marketing “squeeze pages” work, and how to write and build them.
Meanwhile, I have been going on my merry way making music but not exactly setting the Interwebs on fire.
Then, recently, I was casually watching a music marketing video (by Greg Rollett) and was immediately very familiar with the marketing model he was describing – and that’s when I had my giant D'OH! moment.
Basically Greg was advising musicians to use the very same squeeze page techniques that I get paid to implement for others.
It’s so obvious but I just never thought for one minute to try and use these techniques to sell and give away more of my music.
So I decided to roll out some classic Internet marketing techniques to see if it increased the consumption of my music. (Click the title to read the article!)