Joanthan Ostrow has an interesting article where he claims that giving music away for free, can work against the artist in the long run. He writes:
At this point, most emerging artists are familiar with the (potential) benefits of giving their music away for free:
- Maximizes the possibility of discovery
- Free Advertising
- Can create viral-buzz about your music
But in reality, unless you already possess quite a large fan-base along with the subsequent reach, giving your music away will be the last you hear from most of these new “fans”.
(Click the title to read the whole article)