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lørdag 12. juni 2010

How to create a great digital music strategy

"What does it mean to be an artist in 2010? What is a record company? A music company? A recorded music company? How do we define and work on music marketing within an ever-changing environment? 'And what about music?' you might ask me. Surely, music is the core of everything." - This is from an interesting article which gives a great overview of the situation and possibilities that music artists have today. In my view, the conclusions and advice that the author (Virgine Berger) gives in this e-book, is very much in tune with other similar articles I have read the last couple of years.

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